Managing A Successful Fashion Brand Essay

1. Describe the main challenges faced by brand managers Marcilie Smith Boyle and Allison Warren. Of what relevant trends should they be aware?

A brand is a portfolio of qualities associated with a name, which in turn invokes certain images to individuals and hold values beyond the benefits of a product (Iacobucci, 2018). Brand association occurs when customers make a cognitive or emotional association with a particular brand. For instance, when a customer sees a certain color, symbol, logo, or name they automatically can make a connection to a particular brand. Brands start with a name that conveys information, suggest their benefits, or can even be named after their founders (Iacobucci, 2018). In the marketing perspective marketers can control the brand which they are marketing by using catching logos, colors, slogans, or even the products shape and appearance. In marketing a marketer can control the message they are trying to convey but cannot really have control over an individual’s association with that particular brand. Once a customer has an association with a particular brand they may favor the brand based on a past experience or even that individual’s sense of style or they may dislike a brand because of an association they

According to Brenzel (2014), fashion-related business in 2014 mainly used social media as part of marketing strategies. Ted Baker already steps ahead of time by partnering up with Microsoft to support their e-commerce platform and accommodate the change in industry outlook for future growth. On the other hand, Ted Baker needs to create more brand awareness on new market and in addition, to deal with possible obstacles in the future, the brand has invested in development of human capital and resources.

If you were a college-athlete what would you do if you got paid a tremendous amount of money? Right now, no college athlete are getting paid for their work, but it is a very strong debate going on in the country whether they should or not. Many people believe that since they are spending several hours into their sports, to entertain the world, that they deserve some type of payment. There are several amounts of pros and cons of paying college athletes, and you have to really “dissect” it and imagine about their future. From my standpoint, I believe that college-athletes should not be paid because of the risk of them forgetting about their academics, using their money for non-important items, and because most of them are “technically” getting paid.

The issues of immigration and deportation have dominated the news. Many of immigrants family are afraid to deport them back to their countries, and they have been in the United States for more than a decade. Children are anxious about their undocumented parents deported. Nowadays, the immigration issue is happening not only in the United States, also it is happening around the world. The threat of deportation is stressful and traumatic for undocumented immigrants because the children are in fear their families separation.

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

There is no doubt that the Fashion Institute of Technology stands out and has so much to offer to an aspiring fashion merchandise manager. Courses such as: Advertising and promotion, the fundamentals of textiles, and product development will provide me with the knowledge base to not only run a successful business, but to be an innovative leader in the industry. FIT is notable for their exceptional faculty who are experts with real- world experiences. From its many internship possibilities to field trips, FIT’S location in the center of New York City is ideal for this industry. In addition, attending classes with students who are also fascinated in Fashion Business Management, would motivate my creativity and enrich my education. The Merchandising

In the end, I developed the understanding that brand leadership(s) are those leading brands that are not only majority fascinating but highly relevant and outstandingly unique. They are often highly sought through by not only consumers but also by employees. Through brand identity and brand association, these institutions continue to grow not just for the consumers and organization but also for the economy. Outside of my mentioned developed understanding, I concluded that brand leadership is defined through a few

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

According to Keller (2012) state that brand identity and image as two key vital tools to manage brands effectively, Furthermore, as shown Figure 2, Brand identity at the sender side, to deliver such as brand meaning, aim. Also, it exist the other source: firstly, company might consider the mimicry situation and marketing area; second, Stella create hers company exactly based on hers lifelong vegetarian faith. Message side shows the nature factors of brand, the product Stella mainly provide, target markets, stores located and the communication with customers Like Stella target their customer as 20-50 years old people with higher income; Good fashion awareness; prefer design and high quality clothing; Eco-friendly, conscious women (Drexler, 2014). In this process, it exist competition such as Alexander McQueen, Vivienne Westwood which has similar sustaining operation background (Cronin, 2014). At final stage, brand image as Receiver side, customer receive Stella particular image. For instance, Point-of-Difference (POD’S) attribute stand out Eco-fashion, vegetarian image, environmentally and sustainability conscious (Stella McCartney, 2015).

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns

Corporate values are ‘the operating philosophies or principles that guide an internal conduct of the organization and its association with its clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company).

Public school, most likely you see the lack of motivation in students, yet what has caused them to not put in more effort? Whether it is lack of good teachers, bad environments, or lack of necessary and up to date supplies, students in the United States do not have what they need for successful education. Their fates are basically left up to chance, if they get a high score, if they win a lottery to place, or if they are able to be chosen by school administrators, then they can succeed. Davis Guggenheim, director for the documentary Waiting for Superman, claims that the public school system is failing students and people need motivation to change so that students are able to continue their education without the chance of possibly getting into better schools by means of a lottery. Through logos and pathos he elicits the hardships the children must go through, so that people watching the documentary will reevaluate the quality of education and try to inspire change in administration and teachers.