Managing Diversity in South Africa

6015 Words Oct 29th, 2012 25 Pages
1. Introduction
In the workplace, diversity in terms of ethnicity, locality, education and skills, age, and gender exist. Managers or employers therefore require innovative ideas to successfully manage employees in the workplace. Diversity management is a relatively new field in the South African business environment. Managing employees and the work environment involves different aspects and is influenced by the internal environment such as in the mission, vision and goals of the organisation as well as the external environment. These aspects include areas where diversity management is important. Managers have various roles to carry out in an organisation in order to provide effective management and deal with the ethical issues. Factors
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This involves competitive advantage over other organisations along with prospects and development of employees for retention purposes. Diversity initiatives retain a competitive advantage by improving employee confidence, decreasing interpersonal conflict, facilitating development in new markets and increasing creativity. It also includes the understanding of the marketplace in terms of the changing needs of consumers. Building workplace diversity will also result in the improved extent of understanding in leadership positions that encompasses a variety of skills. Better quality of team problem solving to bring in different perspectives resulting in creativity of ideas and solutions and lastly reduction of costs induce lower turnover, absenteeism and lawsuits (Daft, Kendrick, & Vershinina, 2010).

Global diversity is more than just demographical factors (such as age, race, gender, ethnicity, disability and sexual orientation), it is about thinking, leadership, skills and style which integrates peoples differences to achieve all the goals planned and is acceptable universally, that is by breaking though barriers through globalisation (Dell, 2011). Globalisation refers to standardisation of products plan and marketing strategy throughout the world by assuming a homogeneous global market of consumers and industrial products (Daft, Kendrick, & Vershinina, 2010). A benefit of global diversity is broader services through customer satisfaction and product

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