Managing E Business Strategy Analysis

3478 Words Mar 13th, 2015 14 Pages
FACULTY OF MANAGEMENT STUDIES

Managing E-Business

Project Report

SHARMISTHA

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Contents
1.0 Introduction 3
1.1 Introduction to E-Business and E-Commerce 3
1.1.1 Understanding the Various Terms 3
1.1.2 E-Commerce and E-Business 4
1.2 E-Business Infrastructure 5
1.2.1 Understanding the Internet 6
2.0 Literature Review 9
3.0 Strategy and Applications 12
3.1 E-Business Strategy 12
3.1.1 Analysis Internal and External Environment 13
3.1.2 Set Strategic Objectives 16
3.1.3 Define E-Business Strategy 16
3.1.4 Implement E-Business Strategy 16
3.2 Supply Chain Management and E-Procurement 16
3.3 E-Marketing and Customer Relationship Management 16
4.0 Implementation 16
4.1 Change Management 16
4.2 Analysis and Design 17
4.3 Implementation and Maintenance 17
Reference 18

1.0 Introduction
Objective of the dissertation is to understand the strategies followed in implementing e-business and e-commerce in an organization.
In the 1960 's Advanced Research Projects Agency (ARPA) in United States were working on protocols for sharing information using computers. Years later in 1991, Sir Tim Berners-Lee invented the first web site (http://info.cern.ch) and gave the world the freedom to connect different computer systems working on…
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