Marketing Managing Profitable Customer Relationships Essay

b. How does the mission relate to the type of products the company sells? (1-3

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

2. Name one product in your industry (based on your core program) that provides "T____Utility". Explain your answer and refer to the textbook in your response.

9. (TCO 8) The marketing manager is responsible for choosing how to implement which? (Select all that apply.)

26) Which of the following best describes the category in which the offering 's service mix is distinguished? “People patronize restaurants for both food and service.”

3. The marketing strategy of company is not so convincing because they can extend their product range with good

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

C. How did this affect the product’s marketing mix price, promotion, packaging and distribution decisions?

a. What should the management of Sports Products Inc. pursue as its overriding goal? Why?

Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty

5. Create perception from customers to be as an excellent value for money and more reasonably priced than their competitors’ products.

This entire process is known as marketing management " the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value" (Kotler & Keller, p.5).

The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service

9.Define what is meant by a cost trade-off. Do you believe that this concept is workable? Why or why not?