Managing Public Relations: Case Study of Happy Meals at Mcdonald's

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Happy Meals Introduction For many firms, public relations are one of the tools they are utilizing to promote themselves to customers. In most cases, this is used as way to help standout in minds of consumers. As a result, a wide variety of corporations are utilizing this as a part of their strategy in maintaining this favorable image. In the case of McDonalds, the firm has been facing tremendous challenge associated with their menu. This is because, they are known for serving foods that are considered to be high in cholesterol and fats. While at the same time, the overall amounts of childhood obesity have been increasing exponentially. According to the Center for Disease Control (CDC), this problem has become so large that 17% or 12.5 million children in the US are considered to be obese. ("Over Weight and Obesity," 2012) One of the first places that are blamed for contributing to the problem is those restaurants that are known for serving this food to children. The McDonalds happy meal is very popular among parents and children. However, the contents inside are known for containing high amounts of fat, cholesterol and sugar. These kinds of substances have been shown to be one of the primary causes that are contributing to obesity. This has forced McDonalds to make changes that are giving customers more of a choice. To fully understand what is happening requires looking at how fast food restaurants have adjusted their menu to reflect public opinion and the way these

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