Managing Public Relations: Case Study of Happy Meals at Mcdonald's

In America almost two thirds of the nation is overweight. That is about 79.6 million people who are obese. Fast food is without a doubt the problem why these statistics are so high. According to Shannon Brownlee, a journalist for the Sacramento Bee “ It’s Portion Distortion That Makes America Fat” she mentions how fast food corporations are luring buyers into their offers . In another article by David Weintraub “The Battle Against Fast Food Begins in the Home” he focus more on self responsibility rather than fast food restaurants being convenient everywhere you go. In America, the obesity epidemic is caused by the lack of parent not taking full responsibility for their childrens health, as well as fast food industries distorting portion sizes in order to make more

These corporations know that we have long work hours, chronic stress, and lack of sleep, making us prone to put on excessive weight. They increase portion sizes, create more opportunities for snack times, for example vending machines in schools and add ingredients to foods that make you want to eat more. Examples of common ingredients in foods and drinks that can cause you to want to eat more are: sugar, high fructose corn syrup, MSG, aspartame and refined mineral-depleted salt(“Food Industry and Obesity”). Because of this knowledge factory owners know exactly what to do to get us to buy their products, therefore making us vulnerable to excessive weight gain.Not only do food companies target adult, but also children. Bill Whitaker, a CBS News correspondent conducted a similar study of TV ads on kids. The results showed that American children are bombarded with commercials for unhealthy foods that contain a lot of salt, fat, and sugars.Children are an easy target for the food industry. Young and impressionable, children are eager to eat whatever looks and tastes good.(Voiland and Haupt). The food industry is now capable of influencing the youth of America, making it easier to raise the rate of being overweight and or obese. Mcdonald's being the largest fast food industry has found ways to attract children. A cheeseburger Happy Meal has 520 calories, 20 grams of total fat, 8 grams of saturated fat, 50

In addition to the many different causes of obesity, fast food receives much of the blame.

Over the past couple of decades, the Obesity in USA has one of many controversial issues. An advocate who are for reducing obesity fell that is fast-food restaurants, are the main cause of the _ in obesity in America. Peoples in USA are becoming so obese that sadly becoming more and more common in this country, and there are many people who are less responsible with their food, personal hygiene habits and diet. The main contributions to being overweight is by eating from fast-food restaurants, and the fast-food restaurants industry is causing American people to becoming unhealthy. The main question is who to blame for this?

In America Obesity has become an epidemic. It has claimed over 400,000 lives just in the last year alone. This is because 1 in 4 Americans eat at Mcdonalds and other fast food restaurants every day where they are served “toxic food”. With the rise of fast food all over the world obesity has doubled in the past 20 years. At this rate obesity is expected to pass smoking in deaths. If this trend continues 1 in 3 children will get diabetes and 1 in 20 will develop type 2 diabetes in their lifetime. Also 17 million people have diabetes just in the U.S. Also Mcdonalds has spent over 1.4 billion on ads to promote their food.

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

As fast food started to grow throughout the world, many people blame fast food companies by the negative results on children health problems and obesity, but is it really the company's fault? Fast

Recently, the demand for fast food restaurants has grown exponentially; unfortunately, so has the obesity rate. People continue to purchase the products coming from these corporations even though they are aware of the correlation between fast-food and obesity. So, the customers begin to assign the blame to those providing the products. Fast-food chains should not be held accountable for the obesity issues in the citizens because the customers make their own decisions in buying the meals, the well-being of the consumer is not solely based on their diet, and fast-food restaurants provide healthy and unhealthy meals for everyone.

In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the

Fast food restaurants are commonly associated with the topic of obesity. It is not uncommon for these restaurants to be blamed for the growing obesity rate in America, but how exactly do they contribute? Simply, obesity occurs when a

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.