Manchester United Case Study

(iv) The company can form tie-ups with the popular European football clubs like Manchester United, Barcelona,

Futbol Club Barcelona known as Barcelona and referred by fans as "Barça", is a professional Soccer club, based in Barcelona, Catalonia, Spain founded in 1899 by a group of Swiss, English and Catalan footballers. It is the second most valuable sports team on the globe just after Real Madrid FC. It also has largest fan base among all sports teams on all major social networks. Barca is worth $3.2 billion, and the world's second-richest football club in terms of revenue, with an annual turnover of $613 million.( "The World's 50 Most Valuable Sports Teams 2014". Forbes.com ; "Deloitte Football Money League 2013". Deloitte UK. Retrieved 30 January 2013).

Tottenham is part of a stable industry where the demand is inelastic due to enormous fan following

The school makes almost one-hundred million dollars a year from their football team and the

Finally, the football business is private, no public money pays for the bills so why should we care about how much are the players paid? It is a sport that is enjoyed by millions of people and it is known everywhere so it is maybe true that these players are worth the money, that their talent deserves this money.

(Hill & Vincent, 2006) Finally, the heritage of Manchester United which include the crest and nickname, but also include the winning history where the determining factors that established Manchester United as a strong brand as symbol. (Hill & Vincent, 2006)

This assignment analyses how Real Madrid went from a local to global organization and turned into one of the most well known football clubs in the world by leveraging its brand equity and implementing successful marketing programmes throughout the world.

Through the giant rivalry where both teams boast world-class talent, tactical managers and large finances behind them, Real Madrid and Barcelona have established themselves as two of football’s biggest clubs.

That’s right, sports team branding is more than just a gimmick. It’s not about creating an eye-catching image and forcing it on people. It’s about building an identity, and maintaining it. We see this a lot in college sports especially.

One of the most obvious ways a club can make money is through ticket sales. Supporters of the clubs in question and also neutral spectators will all pay the club to watch the match. To ensure that the club continues to hold or expand its fan base the club will have to be somewhat successful in its competitive competitions. Clubs who are less competitive in their competitions will generally have less of a following than a more dominant club.

It has also supported the national soccer teams of Brazil, Portugal, the US, Netherlands, and professional European soccer teams, Manchester United, Juventus, FC Barcelona, Inter Milan, Porto, Shakhtar, Club America, Aston Villa, Dundee United, Celtic, Arsenal, Steaua, and

Tottenham is part of a stable industry where the demand is inelastic due to enormous fan following and is the number one sport followed all over the U.K. People either go to stadiums or watch the matches on the television.

The report will discuss the affiliation between UEFA and marketing specialists Television Event and Media Marketing (TEAM). The writer will show that this association was fundamental to the emergence of the UCL and discuss the strategies developed by TEAM to ensure the competition was seen as a credible and visible brand.

Some European football clubs have in, approximately in the last three decades, developed from being relatively small local organizations, into global giants in terms of multi-million businesses supported and followed by millions of stakeholders from all over the world. How does one relate

Muniz and O’Guinn (2001) indicated rituals and traditions focus on sharing consumption experience with the brand. Supporters sing several specific songs during the match regarding to different circumstances to encourage and cheer the team. Those songs have already become a kind of spiritual symbol of the MUFC brand, and therefore will be passed on each time they are sung in matches. Celebrating the history of the brand is crucial for maintaining community and reproducing culture (Muniz and O’Guinn, 2001). For the MUFC community, the most vital history is the trophies they gained. After MUFC won their 19th English top league title last season, the Barclays Premiership Trophy Cup was being demonstrated around the world for the whole summer in 2011. This tour is not only presenting the precious trophy cup to supporters but also a promotion of the great history of MUFC to further raise reputation and attract new members. Sharing brand stories is another important means of maintaining and creating community (Muniz and O’Guinn, 2001). MUFC fans always mention either face to face or on internet about the classic victory of the champion league final in 1999 in Munich. This can be related to viral marketing by which positive image and consciousness of the brand and community can be delivered through word of mouth or