Manchester United Economic Impact

They saw advertisement as an income. And the franchises have increased revenues by using new stadiums and increasing prices for premium seating since 2002. New stadiums have new clubs, restaurants, stores and museums that can be served as new sources of revenues. They made profits by selling merchandise. Also, new stadiums improved the attendance of fans.

(iv) The company can form tie-ups with the popular European football clubs like Manchester United, Barcelona,

Thus we can see why public money is eagerly donated. The full costs of a stadium and the damage it does to communities are often years in the future, long after the politician is known for being the hero that save our local team and has moved on to bigger and better things, now with the campaign funding of the very teams that they built homes for and the fans who continue to pay. Team owners can choose new cities but cities can’t choose new teams thanks to the leagues government-sanctioned monopolies over franchise placement, mayors for example, feel they must offer owners anything they want. “Politicians continue

I am going to discuss the topic of National Football League stadiums and their public funding. The purpose of the study is to find out if funding of NFL stadiums is “bad business,” The research I will look at the impacts that a stadium has on the economy in the city. Cities’ like to have attractions that they can draw from and be proud of. Most cities have some form of sport arena, and more are being built or are planned to be built. As with any business there are positives and negatives when hosting a sports team. Cities pay multimillions to help fund and build sport stadiums for teams. I hadn’t researched or looked into this topic before, so I was very intrigued by this. At the end of this paper I will give my own personal opinion.

Tottenham is part of a stable industry where the demand is inelastic due to enormous fan following

Supporters of the industrialization of Manchester were typically British politicians or businessmen, impressed by the progress and

Sports teams, or professional athletic organization, are extremely important institutions within a city or region. They can help connect people with places, and through this loyalty, a sense of civic pride can be seen. Furthermore, the multi-billion dollar industry sports produces effects that can impact individuals and communities. In recent years dozens of new sports stadiums have been built throughout the country, with major funding coming from public subsidies. The aim of this paper is to analyze the positive and negative impacts that come with these subsidies.

Although, the case study of Manchester United gives us a good example of a brand’s ability to globalize, it does not give us a clear picture into how a league as a whole accomplishes these same goals. To get this clear picture of a successful global soccer league we can review a case study by Matthew Holt that examines the UEFA Champions League and its ability to succeed. The UEFA Champions League(UCL) was established after the UEFA European cup started to see more revenue increases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. This was accomplished through selling the television rights as the UCL brand rather than allowing the clubs to individually sell the rights to the games. This increased the value of the television rights and in turn increased the profitability of the clubs. (Holt, 2007) UEFA sold this UCL brand

This assignment analyses how Real Madrid went from a local to global organization and turned into one of the most well known football clubs in the world by leveraging its brand equity and implementing successful marketing programmes throughout the world.

Sports teams are a symbol of a cities pride. Take for example the Chicago Cubs. They create a sense of loyalty toward that city. However, none of that would happen without a stadium. Stadiums and teams can play a very important role in a cities economy, or they could also be irrelevant. To decide whether or not they are useful or not you must first understand each side of the argument. So first, let’s examine the pros of having a stadium within your city. Then, we will discuss the harms of having one. And finally, decide which side is more beneficial for the economy.

In the United States, new sports stadiums are commonly seen as a vital part of the redevelopment of a city having a great economic growth with the production of jobs and a positive income builder. After this, the owners of the pro sports teams with millions and millions of dollars of subsidies for the construction of new stadiums and arenas and expect these facilities to generate economic benefits exceeding these subsidies by large margins. However, a growing body of fact indicates that professional sports facilities, and the franchises they are home to, may not be engines of economic benefit anywhere claims Sachse, “. In reality, sports franchises typically account for a very small proportion of the total economic output of the cities in which they reside.” Some economical studies on the amount of income and employment in US cities find no evidence of positive economic benefits associated with past sports facility construction and some studies find that professional sports facilities and teams have a net negative economic impact on income and employment. It just shows that these results suggest that at best, professional sports teams and facilities provide non-pecuniary benefits like civic pride, and a greater sense of community, along with consumption benefits to those attending games and following the local team in the media; at worst, residents

One of the most obvious ways a club can make money is through ticket sales. Supporters of the clubs in question and also neutral spectators will all pay the club to watch the match. To ensure that the club continues to hold or expand its fan base the club will have to be somewhat successful in its competitive competitions. Clubs who are less competitive in their competitions will generally have less of a following than a more dominant club.

It has also supported the national soccer teams of Brazil, Portugal, the US, Netherlands, and professional European soccer teams, Manchester United, Juventus, FC Barcelona, Inter Milan, Porto, Shakhtar, Club America, Aston Villa, Dundee United, Celtic, Arsenal, Steaua, and

The report will discuss the affiliation between UEFA and marketing specialists Television Event and Media Marketing (TEAM). The writer will show that this association was fundamental to the emergence of the UCL and discuss the strategies developed by TEAM to ensure the competition was seen as a credible and visible brand.

Muniz and O’Guinn (2001) indicated rituals and traditions focus on sharing consumption experience with the brand. Supporters sing several specific songs during the match regarding to different circumstances to encourage and cheer the team. Those songs have already become a kind of spiritual symbol of the MUFC brand, and therefore will be passed on each time they are sung in matches. Celebrating the history of the brand is crucial for maintaining community and reproducing culture (Muniz and O’Guinn, 2001). For the MUFC community, the most vital history is the trophies they gained. After MUFC won their 19th English top league title last season, the Barclays Premiership Trophy Cup was being demonstrated around the world for the whole summer in 2011. This tour is not only presenting the precious trophy cup to supporters but also a promotion of the great history of MUFC to further raise reputation and attract new members. Sharing brand stories is another important means of maintaining and creating community (Muniz and O’Guinn, 2001). MUFC fans always mention either face to face or on internet about the classic victory of the champion league final in 1999 in Munich. This can be related to viral marketing by which positive image and consciousness of the brand and community can be delivered through word of mouth or