Manchester United

4671 WordsApr 15, 201419 Pages
Strategy We aim to increase our revenue and profitability by expanding our high growth businesses that leverage our global community and marketing infrastructure. The key elements of our strategy are: Expand our portfolio of global and regional sponsors: We are well positioned to continue to secure sponsorships with leading brands. Over the last few years, we have implemented a proactive approach to identifying, securing and supporting sponsors. In addition, we are focused on expanding a regional sponsorship model, segmenting new opportunities by product category and territory. As part of this strategy, we have opened an office in Asia and are in the process of opening an office in North America. These are in addition to our London and…show more content…
is a very professional company, and is in possession of these characteristics. It actually needs so, if it wants to achieve its declared goal, „to be the most successful teem in football” (http://ir.manutd.com/manutd/about/bustrat/). As to the last part of the question, identifying internal and external factors, please refer back to the Porter's Five Forces Model above Major cost categories of the company, the drivers behind these costs, and the internal and external factors that influence costs the most There are three major cost categories, those related to the operation and development of the corporate Manchester United, the costs related to the operation and development of the sporting club, and other, related costs. The corporate costs include such costs as dept and maintance costs, and costs related to the commercial activities of the company. Examples of club related cost include the compensation of the players and staff, and purchase of new players and stuff. The other costs include, for instance infrastructural costs, such as the maintance and development cost of the stadium of MU, the „Old Trafford”. The drivers of the costs of Manchester United, and the internal

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