Essay on Manu Soccer

918 WordsMay 4, 20114 Pages
MANU Soccer Academy Tom Owen, football fanatic, has been in a close personal relationship with the game his entire life. Owen came to the United States from the U.K. in 1998 after receiving a soccer scholarship. After graduating, his passion and desire for teaching the game to youth naturally has led him into the creation of a successful training camp. His Soccer Academy, MANU, has had great success in his Colorado hometown of Fort Collins. As we explore MANU we will look at many different factors – eventually advising Tom Owen on what his next actions in the market should be. By using the SWOT (strengths, weaknesses, opportunities, threats) analysis for the MANU Soccer Academy, Tom Owen will understand how to utilize the strengths…show more content…
This makes it more difficult to expand into distant markets because Owen can only be in one place at a time. Lastly, we will look at the possible threats. Fortunately, because of MANU’s niche market in their current location, their external threats are somewhat limited. Most of MANU’s threats come from the external environment such as the economic environment. Parents may regard soccer camp as a relatively elastic service and be willing to go without it because of the economic downturn and growing unemployment. This may be looked at as a luxury that can be done without. The analysis provided an overview for MANU Soccer Academy and seems to show that MANU is completely prepared to go ahead with the expansion. The main issue that could impact the success of MANU’s expansion lies in the economic environment. The economy is currently in a recession. A large portion of MANU’s customers live in the immediate area. There are also several largely populated area around this area. This makes way for MANU to expand the coverage area. There is relatively low direct competition for MANU in Tom’s immediate or surrounding area. The target buyer for the services that MANU provides is competitive soccer players ages 11 to 14. However, the ultimate buyer is the mother of the soccer player. One must market to both mother and child. Tom Owen wants to expand his business, but he must take

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