Manual Of HND Marketing Planning Fina

Marketing Ethics: The Marketers standards of conduct and moral values. The 5 areas of ethical concerns for Marketers are: Marketing Research – ex: Gathering marketing information in exchange for money or free offers. Product Strategy – ex: Product quality, planned obsolescence, packaging. Distribution – ex: Determining the appropriate degree of control over a channel. Promotion – ex: Gifts and Bribes Pricing – Most unethical pricing behaviours are also illegal. Social Responsibility: involves marketing philosophies, policies, procedures, and actions whose primary objective is the enhancement of society. The 4 levels of Social Responsibility are: Economic – Be Profitable; the foundation upon which all others rest Legal – Obey The Law; Play by the rules of the game Ethical – Be Ethical; Obligation to do what is right, just, and fair. Philanthropic – Be a Good Corporate Citizen; Contribute resources to the community, improve quality of life.

​Robert Audi (2008) gives a 5 step model for handling ethical issues facing businesses. The 5 step model entails the following concepts: classifying the case in terms of applicable obligations, identifying conflicts, assessing the weight of obligations, selecting ethically viable options, and deciding on an option

Under this task I will explain the ethical issues that business needs to consider in its operating activities and how a business they could improve the ethical of their operations and also I will evaluate the influence of stakeholders exert in one company.

Anne, Planning is the most important function of management, planning provides clear concise directions for everyone in the organization. The importance of planning is that it provides attention on objectives and results, reduces uncertainty, gives direction for everyone, encourages team work and creativity, helps with decision making among many other important factors. Each organization is different in the approach they take in planning one’s organization. There are different plans that may be used depending on what you are trying to achieve.

Whilst making marketing decisions a business must decide their method of marketing. This will then be the way in which all future marketing activities will be planned. This is marketing planning. It has a huge number of benefits for any business. It’s influenced by the strategic plans of the business and its corporate objectives. Large public limited companies such as Nestle will usually have an overall plan for the business and has set objectives which they’re able to achieve. Smaller companies within the business will then create their own marketing plans which fit in with the overall strategic plan. The business has to consider several questions before coming up with the marketing plan:

Effects of products/services and in relationships with stakeholders. That attention to business ethics is critical during times of fundamental change -- times much like those faced now by businesses, both nonprofit and for-profit. In times of fundamental change, values that were previously taken for granted are now strongly questioned. Many of these values are no longer followed. Consequently, there is no clear moral compass to guide leaders through complex dilemmas about what is right or wrong. Attention to ethics in the workplace sensitizes leaders and staff to how they should act. Perhaps most important, attention to ethics in the workplaces helps ensure that

A few factors assume a part in the accomplishment of an organization that are past the extent of money related explanations alone. Authoritative culture, service rationality and morals in business each affect how well a business performs in the long term. Regardless of the size, business or level of gainfulness of an association, business morals are a standout amongst the most critical parts of long term achievement.

Ethics are values and principles that individuals use to govern his decisions and activities. Ethics are about moral judgment of an individual about right and wrong. In an organization, code of ethics refers to set of guiding principles and organizations use these principles in their policies, programs, and decisions for business. Within organizations, decisions are taken by groups or individuals and these decisions are influenced by the culture of the company. Decision making and relevance of ethics may also differ for nonprofit and for profit organizations. In contemporary business environment, organizations must have a clear ethical policy and implement it in proper manner. There are many social, legal and economic outcomes that company has to face in case of any ethical dilemma, so there must be a smart strategy to deal with ethical dilemmas. In this paper, we will address the ethics for nonprofit and profits organizations, ethical dilemmas being faced or faced by each of these companies and the outcomes of these ethical dilemmas. Critique of actions of each of these companies will be provided from the point of view of applicable philosophical theories of organizational ethics.

Industries around the world, some more than other, have revenue and assets higher than the GDP of a number of nations. This makes them more powerful than those nations. These companies are run by Individuals who essentially make decisions on how the profit is made and how operations and activities are carried out. Their actions and decisions could potentially have an impact on a number of things, generally; the environment, national economies and even the lives of people somewhere on the globe. Making ethical decisions entails the decision maker(s) moral judgement about what is right and wrong and is carried out based on what they think is the right course of action. This may involve whiling away what could potentially increase a business’s yield financially but will also cause harm or pain for other stakeholder’s involved. This is why among many other reasons, ethics is very important for both the businesses and the society.

From Appendix 1 I have become more aware of the importance of planning within a business- it allows an entrepreneur to decide their desired outcome for the business. Planning with consistency is also important (Appendix 4) as it leads to a more success and stability for the business; Asaya Marks does this by using forecasts often when planning which may lead to a more organised method of planning. Asaya Marks’ business benefits from planning as she can be more prepared for circumstances such as an increase in supply and demand in which she could have already planned a way to purchase goods from a different seller at short notice.

Planning is considered to be a primary function of management. All organisations operate in a complex, dynamic and competitive business environment, and therefore, have to plan their actions without which they may not be able to survive.

Planning is a process of establishing a mission with clear goals as a means to achieve them. Good planning requires special skills and perspectives allowing decision-makers to understand the challenges they are facing and apply the most effective solution to a problem. In order to achieve success, one must plan accordingly. Planning can be short term or long term. Short term plans are done on daily basis and are easier to achieve than long term plans. Long term plans are also known as strategic plans and are used to achieve a long range vision or mission of a company. In both methods of planning, short term and long term, is necessary to achieve top notch results. Like in any other process, there are both benefits and pitfalls to a

Every organization also has a profession responsibility to conduct business honestly and ethically. Our readings reported, “Experts estimated that U.S. companies lose about $600 billion a year from unethical and criminal behavior” Kinicki and Kreitner (2009). The organization could avoid having ethical issues by meeting the

Businesses have been relatively passive in investigate their in marketing ethics and are still operating according to traditional business models and process that do not reflect consumer interests and ethical implications of their activity often continue afterthought and are yet to be thoroughly incorporated into management decision-making. The contingency framework can accelerate this pre-emptive approach to ethical decision-making. To embed ethics into firms planning and strategy formulation process , marketers should learn from consumers ethical evaluation of their marketing techniques (Smith and Cooper-Martin 1997). An “ethical execution of the marketing program. In addition to financial , market, and competitive objectives, marketers should include consumer concerns and ethical integrity as important criteria for management decision making . Furthermore, ethics must be matched throughout the marketing planning process from product development, market selection , advertising and promotion execution.

Process-orientated framework, analyzing ethical problems in terms of the categories used by marketing specialists; Research, price, promotion, placement Specific issues in marketing ethics: