Manufacturing and San Francisco

1370 Words Mar 12th, 2011 6 Pages
Operation Management’s Group Discussion

Question 1: Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China?
“Timbuk2 is more than a bag; it is more than a brand…” If you have an opportunity to go to the web site www.timbuk2.com, you will find out something… Timbuk2 is so different, so unique. I think you will have a bag that you need by click on the box customize bag, which means you can design your bag by yourself, create the shape, size, logo, color and so many options of your bag. On the other hand, you can buy a bag by a normal way; they have
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Also the task which is dangerous or hard to do will be disposed by machine.
In the San Francisco assembly line, on the other hand, make some products which the customers ordered. So the products should be unique and high quality. That means to achieve these needs to have high skill. So the workers should be able to adapt their skills in deterrent kind of goods.

(3) Level of Automation:

The Chinese factory is more high level of automation than San Francisco. Since the factory produces only a product. The machine much more be used in production line comparing that in San Francisco.
The San Francisco factory need to make specific products ordered before. So it needs technical skill of worker rather than automation.

(4) Amount of Raw Materials and Finished Goods Inventory:
The china factory needs to have much more raw materials to produce. One reason is that the volume of china is greater than that in San Francisco. Also it is more automated. So when they used up the material they can continually use that material. So it accumulates many materials.
On the other hand, the San Francisco factory has small volume of raw materials comparing to china. But it has many kinds of materials to make goods ordered by different kind of customers favor.

Question 3: Draw two diagrams, one depicting the supply chain for those products sourced in China and the other depicting the bags produced in San Francisco. Show all the major steps, including raw

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