Map the Research Design Used by Donato's for New Product Development

4. What are the limitations of the survey method, and how would you overcome the limitations of this research method, or any research approach?

The data were analyzed by using the participants’ responses to the survey questions compared to DAP indicators and the total of the subscale of the E-TIP.

The design included a number of survey questions with varying number of choices. Most of the questions required the surveyed person to decide on scales of 1-3 or 1-4. This will allow those taking the survey to find where they fit, but will not determine if certain parameters are a little above the middle or greatly above the middle like question 4a which states has increased or has decreased – we wont know by how much or how impressive it might be.

Q1. For this case, involving some exploratory research, Exhibit 12a and 12b show the segmentation and descriptor variables used to collect data for the segmentation analysis. Comment on the appropriateness and comprehensiveness of these attributes. What would your team change in this questionnaire and what other segmentation and descriptor questions would you recommend to ask to respondents for a better segmentation and targeting strategy?

It will ask individuals if they found this food menu plan is easy to understand, if they would refer this menu plan to others, and how would you rate this plan from a scale of 1 to 10. My audience choice will be in the participates in the class that I hold at my school. I hope to have at least 80% on yes to easy to understand and to refer, but I also hope for a rating of 8.0. My second product will be measured by a survey in Spanish and English given to the instructors teaching the classes and participates. The survey will have questions asking if the information is easy to understand and how would you rate this newly updated Spanish version class from a scale of 1 to 10. I hope to have at least 80% on yes to easy to understand and a rating of 8.0 on the new Spanish slide

E). We did not manipulate his scale, instead we used it entirely to received results that would assist us in this project. We anticipated that this structure would stimulate our results to accept our hypothesis. The construct was a measure of thirty-six questions that was used to assess our variable in the survey. This consisted of a six-point Likert scale including: strongly agree to strongly disagree. When analyzing the data we had to reverse score them to remain consistent with our independent

2) What methodological tool(s) has your organization relied upon investigate that question and identify answers?

Additionally, different types of questions were used to more fully understand what the participants thought. After directly asking the

This study will implement a mixed methods design to include both quantitative and qualitative methods.

The procedure used to collect information for the research study is a survey and the techniques used were interview and questionnaire. An interview is when questions are posed to an individual to obtain information (What Is Survey Research? - Definition, Methods & Types, n.d.). A questionnaire is a series of written questions a participant answers (What Is Survey Research? - Definition, Methods & Types, n.d.). Follow- up questionnaires were administered to participant face- to- face and participants who were living long distance were interviewed by telephone.

2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.

The argument that pizza is an “indulgence” food is rendered questionable by the sheer number of consumers who eat pizza each year. With 77% of consumers eating pizza at least once a month the dish may be better described as a “convenience” food, particularly considering the ease associated with ordering a pizza as opposed to cooking every night. The concept of an refrigerated pizza that consumers can just stick in the microwave increases this sense of simplicity, and the steady growth of the refrigerated pizza industry speaks to the motivation being one of convenience rather than enjoying a special treat. As long as it tastes good (something TruEarth has experience in accomplishing), and as long as “low carb” can be stamped across the packaging, there is a high likelihood that a new, healthy, quality-ingredient, whole-grain refrigerated pizza option will do well, even without the luxury of entering a growing market, as was the case with TruEarth’s fresh pastas. Lastly, TruEarth is enhancing the refrigerated-pizza offering by developing a “refrigerated pizza kit” that maintains the sentimental value of a true cooking experience.

For each item in this section, circle the answer below the question which indicates how you perceive what is described, using the following scale: Strongly agree (SA) (1); Agree (A) (2); Disagree (D) (3); and Strongly disagree (SD) (4).

In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.

2. Compare this research design with a survey research design. What advantages, if any, did this research design have over a survey?