Mapping And Sharing The Consumer Income Summary

These extremely large data sets may be analyzed computationally to reveal patterns, trends, and associations relating to human behavior and interaction. These analysesaffect us on day to day basis positively and negatively and the legality of how this information is collected and the laws that apply may be unclear. Both with or without users' knowledge, consumer personal data is collected from every daily, digital activity; from purchases, web searches, amazon searches, browsing history, and phone use. This data is generated, and then downloaded and stored. [15] Companies can then use this data to create "data sets" or large files of users' data to produce customer profiling. This data can also be used by police, the governmental bodies, scientists, businesses, military, and other industries where occasional breaches of data are expected .[16] Breaches and leaks of personal information including phone calls, credit card information, home address, and personal phone numbers are examples of information that is logged and stored by these corporations while making "data sets". Much of this information is being processed and sold to marketers for the purpose of marketing their products. This information is stored digitally and in some cases, regardless of the security of the information being stored, there are risks of unauthorized parties

This section discuss about the common traits or ideas observed in the three research topics. Although, each of the three articles discuss a unique idea, all of them are aimed at utilizing the web data to produce better results. Web data mining is a hot research topic in the current realm of big data. These papers discuss about the utilization of the valuable user generated data from the social media or the browser cookies to provide the best user experience in order to maintain the user interest in the company's product or to take effective decisions by an individual. All the three articles propose an idea to solution the problem stated, compared their results to the existing models and showed significant improvement.

Here we discuss about the common traits or ideas observed in the three research topics. Although, these three papers discuss about different ideas, they all fall under the web data mining domain. web data mining is a hot research topic in the current realm of big data. These papers discuss about the utilisation of the valuable user generated data from the social media or the the browser cookies to provide the best user experience in order to maintain the user interest in the company's product or to take effective decisions by the individual.

Over the past few years, the development of the Internet and the intrusive surveillance capabilities of these technologies have caused privacy to become a major political and social issue for millions of Americans who go online.  Companies employ a variety of tools to gather marketable information on American citizens.  Most of the use of this information is for personalized advertisement and to create databases of target audiences.  While these activities may appear to be nothing more than annoyances for a majority of Americans, there is the hidden danger of the loss of privacy.

Many of us think that we are living in a state of safe technology where no one is following you when you are online shopping, going on your social media pages, such as Facebook, or searching for online travel deals. How can a customer protect their privacy? “Mapping, and Sharing, the Consumer Genome” written by Natasha Singer, will tell us how the digital marketer provides sensitive information such as age, gender, race, ethnicity, interests, place of residence and purchases, and how it is being used, along with the concerns the consumers will face (Singer, 2012). The author proved her points based on her research, interviews and an expert opinion on a particular company called “Acxiom Corporation.”

It became an issue for consumer, and they felt uncomfortable due to companies invaded consumers privacy without their consent. Another issue regarding data mining is there no clear policies around how the company uses data once they have collected the information. After Target received negative publicity regarding its original data mining approach, they change their strategy by mixing all their ads, so it not that obvious that they were spying on them. It makes customers’ to assume that everyone else gets same coupons and ads. Data mining has given Target awareness into the relationship between product sales and online reviews. Target retailers identify guests how write reviews, examining their history of purchasing and invited to write review on their products. This program was highly successful, leading Target to obtain incremental reviews and increase sales of those key products. More importantly, data mining has empowered companies to find new opportunities for growth, make better decisions to succeed business goals and safe money. The retailer industry utilizes data mining and customer analytics to support customer decisions. Exploring how collected data can be manipulated to identify customers buying patterns and increase profitability is a growing business

“If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that?,” asked by Andrew Pole’s colleagues. In today’s day and age of technology, data mining can be easily used to compile huge capacities of data that is validated to calculate patterns of the data from the information such as name, address, date of birth, credit card numbers, and social security numbers that people have submitted to the Internet through purchases, advertising, and profiles everyday. Although data mining seems harmless, it allows companies to gather information to improve the business by making ethical decisions; therefore, this can raise concerns with privacy and security of the person and/or their personal information that

Lori Andrews, non-fiction, “Facebook Is Using You” (2012); laments that the United States is one of the few nations to lack data privacy laws and thus Google searches and Facebook activity can be used as data for purchase by companies and even the government. Andrew blends a variety of sources ranging from articles, to specific examples, hypothetical instances, and the details of particular pieces of legislation. Andrews’ purpose is to warn against the moral dilemma data mining presents in order to call the public to speak out and seek change in policy. Andrews develops a disgruntled and foreboding tone to clearly highlight how the lack of data privacy laws can affect the American public’s personal lives unless they choose to speak out against

While “Big Data” has shown to be useful for public services, Spielberg’s construction shows how this ultimately comes at the cost of privacy. Citizens of the District of Columbia in 2054 give up their privacy for advertisement revenue alongside so-called protection through the pre-crime program, offering to prevent the occurrence of murder by compromising their privacy through excessive surveillance. “Big data”, a term coined to describe complex data such as photos or online activity has been spoken of as a devil by the media in the recent age of technology. The tracking and identifying of consumer habits in Minority Report remains one of many exemplified speculative “Big data” aspects that have realised since the publication of the film. The store assistant which not only knows the customer's name and types of products they purchase, can be seen all over the internet, personalised advertising appearing as soon as a consumer has typed a search into Google.

Before starting this class, I was unaware of how much information was being collected in my digital life and online. Living in Arkansas, I had heard of Acxiom, but gave no thought to what their business was. I was unaware that my information is probably being mined on a daily basis by a company that is just down the road. Regrettably, I am not in the minority. According to the Pew Research Center, almost three-quarters of people interviewed think it is important to be in control of who collects their personal information, but most do not believe their information is safe, and almost half do not understand how much data is collected (Rainie, 2016). At the same time, Dougherty issues a challenge to his readers, “name every digital property that collects information from your web travels. I can’t with any certainty” (Dougherty, 2014). This tells us that even those regularly involved in the field may be as vulnerable to data collection as the rest of us.

If you give your name and address to a website that is a client of DoubleClick, then DoubleClick could link your previously anonymous web browsing to you personally. To gain even more access to information about consumers, DoubleClick recently acquired Abacus Direct2. Abacus Direct is the holder of the US's largest direct mail data list, it has information on an estimated 88 million American households. It has consumers' names, addresses, and phone numbers, along with information on their shopping and financial habits. Early in the year 2000, DoubleClick began merging the two databases. When this happened different consumer and privacy advocacy groups sounded an alarm3. They had always been opposed to DoubleClick's practices, but DoubleClick's last step was too much.

With the increased and widespread use of technologies, interest in data mining has increased rapidly. Companies are now utilized data mining techniques to exam their database looking for trends, relationships, and outcomes to enhance their overall operations and discover new patterns that may allow them to better serve their customers. Data mining provides numerous benefits to businesses, government, society as well as individual persons. However, like many technologies, there are negative things that caused by data mining such as invasion of privacy right. This paper tries to explore the advantages as well as the disadvantages of data mining. In addition, the ethical and global issues regarding the use of data mining

Personal privacy today is a controversial and complex topic, which is influenced by a number of factors. There is an integral role that databases play in this highly debated topic. The fact that many people now carry out their transactions electronically is another important factor. There is also pressure on personal privacy for increased national security around the world to combat terrorism. In addition, personal privacy is even threatened by commercial factors and the Internet.

Wal-Mart’s advanced data-mining tools allow them to fine tune and improve customer responsiveness, giving customers what and when they want in offer. It can be compared to

Their operations are very slick and swift such that stolen data is quickly exploited within seconds of being submitted by unsuspecting victims. Since 2005, over 400,000 databases have been compromised since 2005, and thousands more have gone unnoticed or reported. About 40 percent of those involved in IT security have no fixed figure on the number of hackings their companies have experienced. One of the rapidly increasing areas of ecommerce is in the use of web-based applications to replace traditional over-the counter transactions. Hackers have expectedly, latched on. According to a study by Gartner, over 75 percent of Internet security breaches are due to flaws and loop holes in software. The reason for this is that, applications are normally designed and put together quickly to get the system running, and no time is spend analyzing and assessing security implications. As computer hackers continue to step up their operations in line with technology advancements, the securities and future industry recorded a 150 percent increase in the number of suspicious activities detected by their systems. During the same time, research carried out at the University of Maryland indicated that a computer connected to the Internet was subject to an attempted hack every 40 seconds. The battle between ecommerce websites and consumers wages on, according to an independent analyst, ‘consumers are losing a tug of war.’ Simon Smelt, an economist who runs a survey company