Marble Slab Creamery: Marketing Challenge faced by Penny Thomas

After analyzing the data, I found Chick-Fil-A was the one with the most picks and Burger King had the least amount of picks. I believe Chick-Fil-A had the most picks because of their delicious Chicken Sandwiches and their Freshly Brewed Iced Tea Sweetened. When you go to Chick-Fil-A your food is made to order, you don’t have to wait to long in drive-thru, and the workers always have a positive attitude. Burger King food can sometimes be bland and over cooked. McDonald’s and Wendy were almost tied up, but McDonald’s came in second place . They sale mainly the same thing but Wendy’s food looks and taste better. Also, when you go to the other restaurant McDonald’s, Wendy’s and Burger King you may have a longer wait time and your order may not

McDonald is known for the quality the restaurant serves, and the opportunities the McDonald restaurant offer. McDonald's has been

The number of coffee shops, restaurants and ice-cream kiosks in Bishkek has increased for the past ten years, but there has never been a place that serves up high quality ice-cream and offers a wide variety of drinks, cakes and original creamery creations. In Bishkek there is no place that can offer a unique, innovating and entertaining way to enjoy high quality Page 5

1. Target a new customer segment that id young and always ready to try something new and exciting.

Seattle based, Starbucks Corporation is the leading coffeehouse chain in the world. The company has its operations in more than 44 countries. The main products offered by Starbucks various kinds of drinks, snacks, coffee beans. The company also operates in the field of marketing of music, books (The Company, 2008).

The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.

Who are MM’s target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?

Food habits shifted to more fast food likings: Changing customer habits represent new needs and direction of needs that must be met by businesses. So far, the type of food restaurants used earlier has been changed as per customer’s wants which is highly affected by Mc Donald’s range of food items as well as the company has been successful in introducing its restaurants to meet the changing customer habits and the needs of previously untapped customer group.

quality of the products connected with a fair price attracts many coffee lovers. Starbucks also

Starbucks is one of the most recognizable coffee retail chains in the world. Their brand focuses on high quality coffee using specialized roasting of beans from many countries around the world.

A few weeks ago I wanted ice cream but I didn't want to go to the store and buy an entire tub of ice cream I just wanted something like a banana split. The only problem is that belvidere has no ice cream places except Dairy Ripple and they close in the winter,so a thought occurred to me Belvidere needs a Dairy Queen. See Dairy Queen is something that lots of people like so this would make many people happy,and let’s be honest we all have one point in the winter when we want ice cream. Dairy queen has lots of food options,they are very popular and very clean, and they have good prices.

General Issue: which segments should the company target? How should the company and its products be positioned?

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,