Marble Slab

As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.

Thanks to kids, families engage in outdoor activities on weekends which invariably includes eating ice cream. Young adults

It is crucial for a business to know where their customers come from in order to select the best location for the store. Choosing the best geographic area can help in the success of the business or the failure of the business. This is why Trader Joe’s has particular criteria when choosing new store locations. Trader Joe’s is aware who their target consumer is and utilizes the data they receive to place their locations in the areas that will benefit in the growth of the organization.

The company also should consider other factors in choosing the location of the plant including:

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

Eric Nordstrom, the company’s president, visits each potential location himself before signing off on it. He says his gut instinct about a location is almost as important as the demographics and statistic they analyze. ‘Plenty of places look good on paper and we say

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

The location of a business has a large impact of future sales and success. The potential location holds communities that are very close-knit and once loyalty is established sales can be maintained. The personal relationships with the customers are highly important in this area.

The hotel increases it revenue through offering its catering services to conferences, meetings, events and weddings. The outside catering segment of the business has enabled the hotel to cover its expenses and generate adequate revenue for the business. The hotel has acquired transportation facilities and outside catering equipment to ensure that the business continues to attract new customers. The mobile catering unit is advertised using the media and posters about the company in the market. The hotel has also employed sales agents to market the company in the local market. The agents are paid on commission basis making the organization save on basic pay (Markman, 2010).

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

5. Offering fresh and prepared food. Prepared food and fresh offerings have become increasingly demanded within the marketplace, and providing them can be highly profitable for firms, considering that sales for these products are growing at three times that of center store categories. Furthermore, the perishables department and prepared foods offer significantly higher profit margins than standard center-aisle offerings and also lead to improved consumer perception of the store in general.

...................................................10 Alternative 3 – Review Existing Locations..........................................................................................11 Alternative 4 – Expansion through Franchise Operations.....................................................................11 Alternative 5 – Expand Catering Segment ...........................................................................................12 Recommendations and Action Plans .......................................................................................................12 Recommendations ..............................................................................................................................12 Action Plans .......................................................................................................................................13 Contingency Plan ...................................................................................................................................14 Attachments ...........................................................................................................................................15 Exhibit 1.............................................................................................................................................15 Exhibit 2.............................................................................................................................................16

I have included CSX, BNSF, UP, JB Hunt, and Schneider representatives. Due to your projected high volume of traffic of your hand made marble slabs I want to propose and ask for approval to move testing over their respected lines.

Determining the impact of other restaurants is imperative for Chris and Erica in their start-up business. Initially, Chris and Erica should conduct reconnaissance of their start-up target location and determine the style of restaurants in the area, this will reveal if there are any immediate competitors to the type of restaurant they wish to open. If direct competitors are present, then Chris and Erica should do research on the restaurant’s customer satisfaction, menu, prices, and publicity. This study will determine if Chris and Erica could develop a niche such as superior customer satisfaction or low-pricing.

Short-Term: To build and maintain sales in the current catering market it serves while controlling its sales and marketing overheads