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Marc 1 Realty

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V. Application of the Technique to Marc 1 Realty Benchmarking is applicable to Marc 1 Realty because all of the things required to conduct this type of study are currently present within the organization. It has an organizational structure, conducts internal processes, and has a sufficient number of competitors by which to complete the comparison. Marc 1 Realty has over 100 local competitors to study. It can also study non-traditional real estate service providers such as Redfin and Assist2Sell, which have drawn many younger home sellers to their platforms. Marc 1 Realty also has a culture where it continually seeks to improve itself, showing an ability to accept that current practices may not be the best in the market. This technique will clearly be beneficial for Marc 1 Realty because discovering the areas that its competitors may excel in will allow the company to re-engineer itself into a form that can better meet these competitive advantages. VI. Plan for Implementing Benchmarking at Marc 1 Realty …show more content…

As the company is currently in the habit of making changes to its service provision, it is quite clear that the company has accepted that its business model is not infallible and is willing to seek other ideas to innovate. This willingness to change surpasses the preliminary step of the benchmarking process, by admitting that the company may not be the best. The four phases the company must complete to have a successful benchmarking study are: (1) internal preparation, (2) benchmarking performance, (3) implementing improvements in the organization, and (4) maturity or continuous

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