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Marco Ophthalmic Swot Analysis

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Marco Ophthalmic, Inc. is a private organization in Jacksonville, FL that provides both products and services for the Eye Care Professional (ECP). The products available for the ECP include diagnostic tools and equipment required to run a successful vision care practice. Professional growth and enhancement provided by the organization for the ECP include product training and education. For 50 years, the organization continues to grow and maintains market share. Their success can be attributed to the quality of products and the value-added services. As important as the products and services you offer your customers, a successful business should have a similar strategy for team members. Team members play a vital role in an organization, …show more content…

L., 2012). Marcos unique organizational structure of direct sales team members and distributors requires the business to have a well thought out training plan for both internal and external, distributor team members. All team members, including distributors are trained on the products, as well as on the company’s core values. Training on the organizational core values is particularly important when you are managing distributors. Why? Distributors must have a reason to believe in the business and business objectives. Training distributors and sharing your organizational values supports the distributor alignment to the business. This is crucial for the success of the distributor in selling your products.
The second strength mentioned during our interview was, team member empowerment. Empowerment is the authority given to an individual, group or team to make decisions. The benefits of empowerment include self-efficacy, skill development, leadership development, job satisfaction and organizational commitment (Namasivayam, Guchait and Lei, 2014). At Marco, team members are encouraged to make strategic decisions that will enhance the customer experience and ultimately support the growth of the business. As it relates to goal-setting, team members are encouraged to set individual goals.
After 50 years in the

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