Marco Rubio Case Study

Decent Essays
Marco Rubio is approaching the primary election and there are several goals and objectives he must first accomplish along with strategies and tactics, in order to win and stand out among the other candidates. Based off this campaign so far, Rubio needs to win the upcoming debate and increase his polling up to at least 15%. Next, he needs to increase his support group in Florida and beat out Jeb Bush. He can gain more support by using his background to grow the Latino vote continuing to share his American Dream story. Lastly, he needs to bring the Republican Party together and prove to the GOP that he is ready to handle the candidacy and become their first choice. Therefore, these objectives will ensure his primary election win and later in…show more content…
Therefore, if Bush does poorly or drops out that would be a great increase of supporters for Rubio. First, he needs to connect with Floridians and continue to prove to them that he is mature and ready to take on the Presidency. One example of maturity he could show would be to apologize to Florida State University students and staff for the comment he made during the CNN debate, "Look, I don't have anything against Florida State. I think there has to be a school where people that can't get into Florida can go to college, and so that's why we have Florida State," Rubio said. (Tal, 2015). He should show his maturity by apologizing over social media so many could see it, share it, and respond to the message. To be backed by the joining alliances with Walker’s donors and Bush’s donors by having a special event to secure more funds and support. He could do this by hosting a luncheon or rally inviting donors to come to support his campaign. Most importantly, Rubio become involved in the communities and make alliances with organizations that appeal to his audience of voters. For example becoming involved in entinties like the Hispanic Scholarship Fund to appeal to two types of voters. Lastly, he should continue to try to appeal to Latino and young voters in the state of Florida. According to the Washington Post “…show more content…
He will accomplish this overall goal by winning the state of Florida voters and donators and taking Jeb Bush’s votes. By proving he has what it takes and taking on Carly Fiorina, and laying low with Donald Trump. During the next debate he will gain the GOP’s support fully and become more voters first choice. By gaining a social media presence with voters is the best way to attract the not only young voter but will continue to get his name out to the public. Therefore, he will be able to gain supporters and the primary vote and eventually the candidacy for
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