Marilyn Monroe Ad Analysis Essay

Advertisements have become a huge part of society in the modernized world of today. Around the world, many people can see all of the various advertisements not only on TVs and newspapers but also on billboards, buses, and walls of buildings. Advertising is an influential part of life and we can easily realize that it has useful purposes for public and private manufacturers and companies throughout the world. Advertisements can either give consumers a great amount of knowledge about the products or just convince them to buy and want the products. Advertisements also help sell the products which keep the economy growing, but people should also be aware of how much they spend because they may not actually need every product that they see that they want to purchase. In the Daisy by Marc Jacobs’s perfume advertisement, the artist uses many different techniques to emphasize the advertisement. Some of the different techniques that the artist uses are color, symbolism, and composition.

The first advertisement I found was the “For the Benefit of Mankind”, Under Armour Ad. At first glance we see a very masculine male, with a chiseled body modeling his Under Armour briefs. But, if we take a closer look into the background we see a young, and beautiful woman loosely wrapped in a sexy gown. The setting of the advertisement looks like an expensive bachelor pad. The purpose of this picture is to advertise Under Armour’s new briefs, by making them look appealing to the directed audience. Along with the briefs, women stereotypes are also being advertised. Although the woman isn’t meant to be the main focus of the ad, she is added to show if a man wears these boxers, they can get with a beautiful woman. In the text below the picture the product’s features are being flaunted, but in the picture the only thing being flaunted is the masculinity of the man in the picture. One gender stereotype that is portrayed in this picture is that woman are physically weak. The man in the photo is very muscular and enlarged in the photo. The thin female model is posed in a delicate position in the background of the picture. This shows that she is less important, and just added to highlight the male model’s masculinity. A woman perceived as sexually active might be labeled as a slut while a

A women might appeal to the ad more because of the emotional thought of an ideal person she usually would date and this draws an immediate

The two ads have a very different interesting factor of using women to sell their product by creating a psychological aspect to costumers so it will enhance their product of getting sold. Before advertisement became to effect tremendously in the American culture in 1920’s, Americans were going through ambivalence when they were categorized in functional groups such as the old middle class and the new middle class. The old middle class believed that hard work is good for the body and mind because Americans were working longer hours for less money compared to the new middle class that have great opportunities to work new jobs and have satisfaction doing the job while being paid well. Since America has changed to a new middle-class evolution, the economy and social status has shifted tremendously by creating new job opportunities

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Out of four advertisements chosen, two are distinctly for women and two are distinctly for men. It is easy to identify which is which, as everyone has experienced these social expectations that the ads are founded on. For example, the male ad, titled Nivea for Men, is most easily identified as such due to the man used as the model. However, this is not the average male in American society- this is the idealized version that men have become accustomed to viewing, and is therefore

Upon a quick glance, the advertisement published in 2015 by Borgata Hotel Casino and Spa appears to be abundant in color, joyful and fairytale-like; at least when I first saw it a year ago. However, after reading about the different variations of objectification in advertisements I no longer see the ad as an innocent take on fairytales. Advertisements are meant to be geared to a public, or a specific public, in order to sell a product. Still, some ads showcase women as the product or at least a way to get people to purchase the product. Although any gender, culture, religion, or group can be victims of objectification in advertisements, women are mainly targeted.

Craig says “When women do appear in men’s commercial, they seldom challenge the primary masculine fantasy. Men’s women are portrayed as physically attractive, slim, and usually young and white, frequently blond, and almost always dressed in revealing clothing...and only infrequently are they portrayed as wives. There are almost always hints of sexual availability in men’s women.” While Pozner says that Richard Roeper; a columnist for the Chicago Sun Times says, “When we’re talking women in their underwear on billboards outside my living room windows, give me the fantasy babes, please. If that makes me sound superficial, shallow and sexist- well yes, I’m a man.” When Richard Roeper uses the lines “give me the fantasy babes” he is speaking in a very sexual way, he wants to imagine himself with the “fantasy babe.” When Craig says “portrayed as physically attractive, slim, and usually young and white, frequently blond, and almost always dressed in revealing clothing” is describing the type of women Roeper prefers to see. Pozner supports Craig’s argument since Pozner uses a Richard Roeper’s personal opinions to show that some men want to see good looking women, if they see women they believe are not attractive they cringe from discussed and prefers not to look at them. Craig actually shows that many advertisers use what society views as

This type of subtle stereotype is easily pointed out when looking at this ad because the first thing you notice is a big breasted, scandalously dressed women lying down. The woman is lying under the man, which gives the negative message of women being less important or worthless when it comes to her male counterpart. Mock assaults by men over this woman could be said in a variety of different ways. Men could say she’s dressed like a slut, looks like she puts out, has a nice rack, or a variety of other insults. Woman being portrayed as less important then men and objects of insults can only lead our youth in the wrong direction. Women in general, no matter what age, are left to feel inferior or just degraded when it comes to comparing them to males. The lying down gives women the feeling of being below males in the overall outside viewpoint, and being the object of male mock assaults gives them the feeling of embarrassment, which can only lead to mental pain.

Also, when women see this photo they see women the main focus, therefore the women will go and by the washer based off of how the Ad dragged them in. I picked this photo because it made me very interested in the fact that women are the main focus of the photo, and that there are no men in it at any decade. Women are targeted, and are made to be seen as the house maids. I think the Ad I sexist because no men are in the

The most conspicuous part of the advertisement is the image of the woman in front of a black background so that only her face is visible. This in itself is important because it is automatically making her face the focus of the advertisement and not her body. Unlike most advertisements in which a woman’s body is exploited to sell products to men, the UN Women advertisement draws attention to her eyes, therefore making her your equal, since you have to make eye contact with her instead of looking anywhere else on her body. She is completely expressionless, looking at the viewer with a blank stare, a totally blank slate onto which viewer’s reflect their own views. Even more important, the woman pictured is a Muslim woman, as displayed by her hijab. The hijab is widely seen in western society as a form of oppression by men, to make women subservient to them, and by juxtaposing an ad for equality with the

First of all, the commercial introduces the protagonist, Marilyn Monroe. Marilyn Monroe is a Hollywood symbol and is famous for her acting. The commercial includes a conflict between Marilyn Monroe and her hunger. The commercial introduces her as mad, hungry, and doesn’t what to do the shoot. The conflict is shown more by when Marilyn Monroe talks about how the idea of the photo shoot is dumb. This shows that conflict by showing her hunger, stopping her from doing the photoshoot.

The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60. The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her