Marimekko Venture Into India

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MARIMEKKO INTEREST IN ENTERING THE INDIAN MARKET ⁃ WORLD'S SECOND LARGEST POPULATION. WILL BECOME FIRST IN 2020 ⁃ HIGH ECONOMIC GROWTH. LAST YEAR BEING 8%. SURPASS GERMAN ECONOMY IN 2015 ⁃ HUGH MIDDLE INCOME POPULATION. BY 2025, WILL BECOME UPPER WITH HIGH DISPOSABLE INCOME ⁃ EXODUS OF NON-RESIDENT INDIANS BACK TO TAKE ADVANTAGE OF HIGH GROWTH ⁃ WORLD'S LARGEST DEMOCRACY ⁃ LARGE LOW COST HIGHLY EDUCATED LABOR AVAILABLE CAMPAIGN MARIMEKKO BRAND SIGNIFIES CHANGE AND INDIA IS CHANGING FAST. SO THE CAMPAIGN MARIMEKKO SHOULD ADOPT IS IT'S TIME FOR CHANGE FINLAND -1951- PEOPLE WANTED CHANGE AFTER LONG WAR AND REBUILDING INDIA - 1991-…show more content…
Along the way, spending patterns will shift significantly as discretionary purchases capture a majority of consumer spending. The study also suggest that if india can achieve 7.3 percent annual growth - a reasonable assumption if economic reforms continue - consumer spending will quadruple from about 17 trillion rupees($3.72 billion) in 2005 to 70 trillion rupees in 2025. The dramatic growth in India's middle class from 50 million(5% of population) to 583 million people(41% of population), will power the surge. Spending patterns will shift dramatically as expenditures grow rapidly from personal products to consumer electronics. The middle class will dominate the cities as three-quarters of India's urbanities will be part of the middle class compared with just one-tenth today. For many companies the sheer scale of this middle class will ensure that it receives significant attention. Companies also should't underestimate the market presented by the country's most affluent consumers : those earning $21,890 a year in 2000 dollar terms, or $117,650 in terms of PPP. That group will total 24 million in 2025, more than the current population of Australia. By that year too, India's affluent class will be larger than China's comparable segment,

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