In “Welcome to the Candy Shop…”, Marita B. Djupvik examines what she finds to be conflicting representations of Black Masculinity in 50 Cent’s music video for “Candy Shop” which was released ten years ago (2005). Djupvik’s thesis in this article is as follows “I propose that the macho masculinity presented here is threatened when the male body is on display, but 50 Cent reassures himself (and his audience) through selective framing involving both other performers and the music,” (209) which doesn’t even begin encompass the broad scope of themes and tactics she explores that are used by 50 Cent, but it is an introduction nonetheless. Overall she aims to examine quite a few things in this review of the music video including 50 Cent’s characters …show more content…
Her methods of research consist mostly of the observations and professional opinions of other people found in literature on the subjects of music, Hip Hop, masculinity, etc. and Djupvik occasionally referenced feminist theory in regards to the patriarchy. The writers’ goals and how she addresses them are ultimately straightforward. Overall, I have a positive response to the article although I find that the video and artist Djupvik chose are slightly irrelevant given the time it was written (2014) because of the diversity in the Rap/Hip-Hop industry today and their respective music videos, and her explanation of vocal style was a low point in the text as far as capturing my attention as a …show more content…
I find her explanation of this point to be especially convincing; Djupvik argues that 50 Cent displays power, popularity, and wealth in “Candy Shop” (221) and she uses the following example of a line in his rap to highlight the overtures of sexuality and masculinity that intertwine almost every scene of the “Candy Shop”: “I’m trying to explain baby the best way I can, I’ll melt in your mouth girl not in your hand, ha ha.” (221) Her analysis of this line and 50 Cent’s use of parody to amplify his sexual prowess as well as create a contrast between the audience in which the line was initially intended for and his promiscuity in the music video was quite strong. Djupvik states, “These commercials are especially meant to appeal to the mother in a ‘standard’ core family who can give her children treats without worrying about chocolate-stained clothes. The m&m commercials could not be further from 50 Cent’s “Candy Shop.”” (221) She points out that there’s a huge contrast between his harem, sexual, and explicitly masculine motif compared to the intended image of the phrase: a picture-perfect, white, middle-class family, and he adds several layers to the joke by using the slogan to describe oral sex in a comical way. “The way
2. Rose argues that women “are not major players in the use of sampling technology nor have they made a significant impact in rap production.” List some reasons why Rose makes this claim. Does Rose provide evidence that counters or complicates her argument? In other words, how have women been, despite being clearly marginalized, essential to the development and production of hip-hop.
The identity of the black man is the most crucial element attacked by black masculinity. Stemming from a limited variety of acceptable self expression, black masculinity emphasizes the need for an overly tough outer appearance while internally suppressing emotions of fear and sadness. These notions are particularly vivid in mainstream hip hop culture. In Byron Hurt’s Hip hop Beyond Beats and Rhymes, Hurt sits down with some of the industries most respected artist who attest that “anything nonhood will dilute [their] toughness.” Nonhood suggesting outwardly signs of affection, comfortability in the uprise of woman, and the dialogue and communication between Black brothers both verbal and nonverbal. These
The development of visual media has introduced the concept of The Male Gaze Theory. The Male Gaze Theory is defined as how women are depicted in the media from a male perspective, such as presenting women as sexual objects for men’s pleasure (Loreck). The article, inexplicitly, talks about the male gaze: “Up to 81% of music videos contain sexual imagery, the majority of which sexually objectifies women by presenting them in revealing clothing, as decorative sexual objects, dancing sexually, or in ways that emphasize body parts or sexual readiness.” The article talks about how women are sexually presented in the media which is what the male gaze encompasses the “male gaze” is a harmful contribution to the sexualization of girls and is also seen throughout the music video. The beginning of the music video shows 50 Cent walking into a brothel-type mansion where the camera pans to focusing on the writhing, half-naked women in the foyer of the mansion. This scene is viewed from a male’s perspective because the camera focuses on their sensual movements and physical assets instead of their normal facial expressions or more appropriate places on their body. Also, since 50 Cent is the only male in the mansion, the camera is only coming from a male perspective because brothels are only truly for a male’s pleasure. The other women in the video are objectified from their revealing clothing
‘From the margins to the mainstream: the political power of hip-hop’ by Katina R. Stapleton
In “Hip Hop’s Betrayal of Black Women”, McLune addresses the influence of hip hop’s choice of words towards African American women and females. McLune’s article is written in response to Powell’s opinions in “Notes of a Hip Hop Head”, along with various other hip hop artists, that black females are the leading cause of poverty and racism why black men undertake racism and poverty, as if women do not face these struggles from day to day. McLune disagrees with this remark and states that this is just one of many excuses that men use. McLune addresses an audience that is well educated along with informed with the
Hip Hop: Beyond Beats & Rhymes is a documentary created and produced by Bryon Hurt. The documentary challenges the dominant discourses of hyper masculinity and the misogynist treatment of women in commercialized rap. Of the many mainstream phenomenons that are discussed by Bryon in the documentary, the issue of hyper masculinity in Hip Hop is questioned greatly. Throughout the film, the producer was able to show the wide acceptance of hyper masculinity not only in Hip Hop but also American culture as well. He defined America as a hyper masculine and hyper violent nation for the reason that using a gun to defend one’s family became a metaphor for masculinity and a tool for widespread violence. The issue of issue of hyper masculinity can be
In the essay, “Hip-Hop’s Betrayal Of Black Women”(221), by Jennifer McLune, she vents her feelings regarding hip-hop songs that are rhythmically diminishing the value of black women. She provides example on how the lyrics are being voiced and how hip-hop artists do not seem to care. Kevin Powell in “Notes of a Hip Hop Head” writes, “Indeed, like rock and roll, hip-hop sometimes makes you think we men don’t like women much at all, except to objectify them as trophy pieces or, as contemporary vernacular mandates, as baby mommas, chicken heads, or bitches” (221). There have been apologizes for what the rappers have said but nothing to resolve the dehumanization of black women. McLune informs the readers that hip-hop singers belittle black women and make them invisible. Jay-Z, a popular hip-hop artist is brought to center stage by McLune. The essay shows the example of a part of Jay-Z song that says, “I pimp hard on a trick, look Fuck if your leg broke bitch hop on your good foot” (222). This lyric is a perfect example of how hip-hop artist have no remorse in the words they sing. The hurt feelings and loss of self-esteem black women suffer, is of no concern to the rappers. McLune expresses that those who are underground hip-hop artist follow the footsteps on being sexist and using crude words in their lyrics just because they yearn and dream of being in the spotlight. Upcoming rappers want to be loved like Jay-Z and other famous notorious rappers.
One of the more prominent criticisms of hip that Rose points out is that there is a large amount of misplaced blame in the world of hip hop. She writes, “increasingly, too many of hip hop’s supporters point to structural racism to explain the origins of the problem but refuse to link these structural forces to individual action and to the power of media seduction” (p. 73). In this section of the second chapter, Rose is explaining that those who defend commercial hip hop are taking a more-or-less one-dimensional approach to their arguments by solely blaming structural racism and overlooking the
Hyper masculinity is embellished with importance on physical strength. Hurt’s documentary interviews Conrad Tillard, a black reverend, who touches base on the issues of hyper masculinity. “Playing a role since we are 7 years old. We are tested when someone calls us a sissy or a sucka and we start playing that role… fathers punch their child in the chest and say nigga you gots to be ready for this “ Hip hop shows how “important” it is as a man to show physical strength. This is shown in videos where artists such as, 50 Cent or LL CoolJ, have their shirts off on magazine covers and show off their buff bodies as a sign of strength. Showing black men shirtless greased up. Cultures in prison where men are “tatted up,” with no belts, pants sagging. It is sexualized but shows a masculine and “thug” side. To accentuate the strong body, hip hoppers use extreme gestures and body language that are synonymous to those made when fighting. All these acts are made to assert manliness, and
1. My redefinition of Hip hop feminism differs from the “normal” definition of feminism, to me hip hop feminism is a way of living and thinking. Hip hop feminism is connected to the Liberation Movement although this movement focused on advancing women rights than civil rights I still believe it played a part with the Hip Hop feminism movement which focused on the rights for young black women in the hip hop industry. I believe this because both movements give women a new definition of what it is like to be a women and both fight for the women cause although they may not hit the exact issues they promote change. Hip hop feminism should fight for the rights of women in hip hop who don’t receive respect due to their sexuality and gender. Women’s perspective in hip hop should be changed and embraced as a powerful persona rather than sexual perspectives. In order to make my definition of hip hop feminism happen in the industry major change must be presented. First, we must create respect towards hip hop women and shut down the suppression of female power. The way in which this would happen is to stop the secularization of women in this industry and not support the hypermasculan culture hip hop is. Although I understand that not all sexualization will be abolished completely from hip hop due to it being part of the culture . However I feel if women were to maybe not givein to the
Music and society have always been closely related. For years now music has been apart of people’s everyday lives all around the world. Having so many different genres out there, it makes it easy to be appealing to so many different ethnic backgrounds. However, one type of genre in particular has seemed to grab the attention of a younger generation. Rap music has undoubtedly had its utmost impact on African American youth, since many of the performers themselves are African American. An overtly masculine culture dominates rap music and creates gender stereotypes that become abundantly popular to the youthful audience. Three constant themes that are found within the rap culture are encouragement of violence, the misogynistic representation of women, an extreme hatred of homophobia. Each theme plays a detrimental role in the process of defining black masculinity as well as shaping the values, morals, and beliefs that its younger audience adopts after tuning into this “gangster lifestyle”.
The rest of the chapter talks about the similarity of minstrel images in 1990s hip-hop, as evidenced by the defining characteristics of greed, violence, hyper sexuality and pathos in “gangsta rap” (a sub-genre of hip-hop further defined in chapter two). Ogbar balances this landscape with challenges to what he calls “neo-minstrelsy” from both inside and outside the hip-hop community, including discussions of the Spike Lee movie, Bamboozled, underground conscious hip-hop groups such as The Roots and Little Brother, and the activist “Stop Coonin’ Movement”, to name a few. Throughout the book, Ogbar explains how rappers strive for authenticity by “keepin’ it real”. And that is defined by how they rap, walk, talk, and make their
Rap music as a genre is complex and diverse containing multiple subgenres. The way masculinity is presented within rap music could vary widely from artist to artist. In fact the way masculinity is presented could vary widely on different albums by the same artist, on a single album from an artist, or even within a single song. Rap music, particularly the subgenre of gangster rap, has been criticized for its one dimensional and negative portrayals of masculinity. These portrayals are mostly of black men, although there are some popular rap musicians that are not black and are not male.
In Joan Morgan’s article “Fly-Girls, Bitches and Hoes: Notes of a Hip Hop Feminist”, she shows the way rap music has changed through it popularity. The widespread appreciation of rap had negative impacts upon the black community. Morgan talks about this through her Feminist point of view. She focuses the topic on what rap music says about the African American culture in Hip Hop. Rap music and Hip Hop were invented through the pain of African Americans. Hip Hop and the Rap industry use sexism and machoism to express the long years of oppressive pain they went through by the hands of the white people. Especially for the black brothers who continue that oppression by using provocative words that degrade the black sisters. Morgan states that blame isn’t only on the brothers
The term ‘hip-hop’ refers to a complex culture compromising of four elements: deejaying, rapping, rhyming, graffiti painting, and b-boying. These elements incorporate hip-hop dance, style, and attitude. “Hip-hop originated in the primarily African American economically depressed South Bronx section of New York City in the late 1970s” (Tate, pg.1). Hip-hop is a culture of fashion, language, music, movement, visual art and expression. The genre of hip-hop comes with a very significant history and evolution with its own heroes, legends, triumphs and downfalls. “Real” hip-hop is often stressed in the 21st century due to what is being passed off as hip hop, and it is often made clear that just because one takes a hip hop class, or listens to hip-hop music, does not mean they conform to the true immersion of hip-hop culture. Therefore, “real” hip-hop encapsulates the true essence of hip-hop culture, untarnished by impurities such as rapacious record labels, and vapid, materialistic subject matter. Due to the background of how and where hip-hop first emerged, the African American culture often feel responsible to protect what is for them, and to protect the culture of hip-hop entirely. Boyd states that even though hip-hop as a culture was created as a social movement, the “commercializaiton” of hip-hop demonstrated in film and media construes it to another form of urbanization and popularity”(Boyd, 79). However, in the two movies being examined in this essay (Save the Last Dance