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Mark Granovetter And Social Activism

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Mark Granovetter, a sociologist had once said “Our Acquaintances, not our friends, are our greatest source of new ideas and information”. With social media it reinvented social activism, and it is making it easier for the powerless to collaborate, coordinate, and give voice to their concerns. Although the platforms of social media are built around weak ties because of distant connections that all leads to high risks activism. In the early sixties events such as the sit in have became a civil-rights war that happened in the South for the rest of the decade and with that it happened without social media. The world, we are told, is in the middle of a revolution, Mark Pfeifle, a former national-security adviser, later wrote

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