Mark Hachman's Analysis

Andrew Tuchman is an extraordinary young man. As his School Counselor, I have seen many examples of his talent and have long been impressed by his diligence and work ethic. I understand that Andrew is applying to your school. I would like to recommend him for admission.

What have you ‘Googled’ recently? According to Lori Andrews, the leading expert on bioethics and emerging technology, data aggregators can make their own rules when it comes to collecting your data. Three important essays have been written using rhetorical appeals in order to construct a convincing argument that make us consider what we do on the Web and how it could impact us. Content that we search for on the Web often leads advertising companies to making judgments about us that could affect many things in our day to day lives—wrongly so. A person’s search history could be the one thing that makes or breaks their chance of getting a bank loan or be unfairly categorized just because of their demographics.

With the coined corporate motto “don’t be evil,” Google reaches into the everyday experience of millions of people around the world. Placing itself in the center of the Internet culture, as the world’s leading search engine, Google is single handedly changing computing landscape. Jonathan Knee, Bruce Greenwald, and Ava Seave of Columbia University dismantle the myths stimulated in media economics. The growth of the unflattering results of The Curse of the Mogul argues, that the advantages and benefits are an illusion and media companies are unsuccessful in grasping the concept of competitive advantage. In Googled: The End of the World as We Know it, Google does not face the challenges of unsuccessful competitive advantage, as their level of competitiveness and competence expands, they prove The Curse of the Mogul is right.

The Last Lecture by Randy Pausch is a great video. He enters the lecture stating he has cancer. It is titled the "Last Lecture" because it would be his last before he died, this is what he would lecture about. At first, I thought this video was going to be about the changes he made in his life after being diagnosed with this life-altering condition, but it's not. It is a lecture on how to lead your life, although he masks it as a lecture on how to achieve your dreams.

Google is arguably the most popular search engine used on the internet. The company offers superior search results and clearly employs workers with innovative ideas that can keep the company ahead of the competition. However Google’s own mission statement requires that it “Do no evil,” meaning that it has made readily available the tools that have made the company successful. The Justice Department would like to categorize Google as a monopoly, but due to its open book reporting and its development of additional services, proving monopolistic status would be difficult and perhaps ineffective.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google’s competitive advantage was that it used a cost-per-click approach with advertisers. Google’s philosophy with ad technology is what gave them the advantage. They did not allow an advertiser to

A famous statement from Rabbi Arthur Hertzberg, “How can a Rabbi not live with doubt? The bible itself is build with doubt” (). The statement above is an excellent way to summarize Rabbi Arthur Hertzberg symposium on Simon Wiesenthal story of the dying SS Soldier. Rabbi Hertzberg advises on the SS Soldier, is that he blamed the parents for not speaking out against their child joining the Nazis youth.(Wiesenthal 166-167) He also blames the SS Soldier because he could have chosen a job that did not require him to kill innocent people. Since, the SS Soldier has been too caught up with trying to be victories he did not realize the vile actions he was committing against innocent people. Rabbi Hertzberg uses two examples from the Bible, and both

Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.

Though Google seemed to promote free-thinking and free speech on one hand, they were censoring and filtering with the other. Google lost credibility with the public, thus tarnishing its public image and “loosing 1% of the U.S. market in one month,” as reported in The Business. (2006, Aug) “Image credibility is based on the constituency’s perception of the organization” (Argenti, 2009, p.39). When the public image of a company has been compromised it “can make a huge difference in determining the success or failure of the organization” (Argenti, 2009, p. 40). When the public looses confidence in a company and what they stand for, they no longer wish to use its product. In response, executives at Google attempted to convince the public that they could handle the balancing act between censorship and providing information, and gain back public trust and confidence.

Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Interests: If Google also provide services such as Gmail, chat rooms or blogging that involve users’ personal information, The Chinese government could abuse the information that Google provides as it did with Yahoo. This will critically damage its principle of “Don’t be evil”