Mark&Spencer Case Study

2127 WordsMar 21, 20129 Pages
Summary INTRODUCTION 3 I. HISTORICAL CONTEXT 3 A. Presentation of Marks & Spencer 3 B. Marks & Spencer’s strategy and its evolution 7 II. DISCUSSION 9 A. The evolutions in the area of operations management 9 B. The new goals of Operations Management 10 CONCLUSION 11 APPENDIX 12 INTRODUCTION Operations management includes the conception of a product; the planning of the material, financial and human resources, and the recording and the control of the production activities. It consists in finding the best approach to organize the supply, the production and the distribution of services and goods. The purpose is to optimize the processes of added value, by minimizing the costs (in the…show more content…
The Human Resources is also important because it recruit the most efficient people. The marketing and communication departments have a significant role too because they influence the choices of the customer by being effective. Finally the Chief Executive Officer is the one that take the decisions and choose the future strategy of the firm that will have an impact on operation management, and the Chief Financial Officer plan the budget to make the company evolve. B. Mark & Spencer’s strategy and its evolution The retail planning process consists in 6 steps: What Mark & Spencer wants is to make the firm growth in the whole world and to be known for being customer oriented, having quality products, an irreproachable service and a good environment to shop. They do it while respecting the company’s values: quality, innovation, service and trust; that is the reason why the customers have a preference for M&S, it is something more that the company offers them. Mark & Spencer has decided to adopt a specific

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