Mark2051 Notes

The human brain is capable of perceiving and interpreting information or stimuli received through the sense organs (i.e., eyes, ears, nose, mouth, and skin) (Weiten, 1998). This ability to perceive and interpret stimulus allows the human being to make meaningful sense of the world and environment around them. However, even as the human being is able to perceive and interpret stimuli information through all sense organs, stimuli is most often or primarily interpreted using the visual (eyes) and auditory (ears) sense organs (Anderson, 2009). However, for the purpose of this paper, the visual information process will be examined.

Sound waves: Changes in pressure caused by molecules of air or fluid colliding and moving apart again.

According to the Merriam-Webster, the definition of gestalt psychology is: the study of perception and behavior from the standpoint of an individual 's response to configurational wholes with stress on the uniformity of psychological and physiological events and rejection of analysis into discrete events of stimulus, percept, and response

Enhanced smell will intensify our ability to distinguish scents, and an amplified sense of touch will enable us to discern environmental stimuli such us changes in barometric pressure.”

Marketing techniques available: A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered. Marketing techniques are the tools used by the marketing department. The marketing department will set out to identify the most appropriate techniques to employ in order

In term of business strategies, there should be hundreds definitions, especially in such a huge field as marketing. Marketing strategy is the process that the firm uses to translate its business objectives and strategies into market activities. To be more specific, a marketing strategy enables the company to select a target segment and localize the desired position that the products aim to target customer then specify the plan for the promoting activities to get the goal (Silk, 2006). The key for the managers and their business to achieve success is to understand how to harness the organization’s resources to meet customer’s needs using marketing analysis, understand competitors, consider political issues, technological and external and internal changes, government actions as well as globalization (Gauzente et al., 2004)

Examples include eyes, nose and skin. The eyes are the main sensory organs being tested in this experiment. Eyes allow us to detect visible light which is reflected on images and allows us to see them. (McMillan 35)

A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.

The main purpose of developing a marketing strategy in any organisation is to make sure that its capabilities are coherent with the market environment in which it operates in, not just for the present but also for the future to come (Hooley, Piercy and Nicoulaud, 2012). Without a clear knowledge of the conditions of the external environment and how these conditions can affect the business over time, it is difficult for a business to make fundamental decisions. By aligning both the marketing and general business strategy ensures that everything within the business is in sync, strategies are designed to gives members of an organisation a clear picture of how they will achieve their goals. In order to be effective strategies work hand in

The main objective of organization is to attain sustainable competitive advantage in the market. To achieve objective it has developed a broad strategy and there are other department which has also developed their own strategy. A suitable marketing strategy is the easiest way to attain corporate objective. Marketing strategy emphasizes on the customers more who are the value creators of the organization. The more value will be created the more competitive advantage is achieved. We can relate our corporate strategy with marketing strategy as follow.

What is Marketing Strategy? The object of marketing strategy is to increase sales and a supportable competitive advantage in the marketplace. Marketing strategy includes short and long-term actions that divide up the strategic plan of the company including the formulation, evaluation and selection of market-oriented strategies. Marketing objectives contribute to the goals of the company. A good marketing strategy is derived from market research, which allows the business to focus on what the right product mix is to be able to achieve the maximum profit potential for a sustainable the business. Marketing strategy is the groundwork of any marketing plan.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. A marketing strategy is composed of several interrelated components called the marketing mix: The Marketing mix consists of answers to a series of product and customer related questions.

A marketing strategy is a company's hope to achieve strong and profitable customer relationships by targeting certain customers, using a marketing mix, and implementation. In an ideal world, strategies at all levels of the organization should be well spoken and understood. Interpretations of the strategies then result in realistic, well-defined marketing plans and programs which can be created and acted upon. Organizations can have a greater chance of being successful if they develop deep understanding of markets and the customers within those markets. The marketing strategy is a dynamic document which focuses on bringing plans to life. It is a road map for carrying out marketing activities and implementing marketing plans. Every marketing

Strategic Marketing can help you make sure you choose the right products and services that your consumers need. A marketing strategy looks at all aspects of selling activities, helps each strategy support the next and makes sure all departments involved are aware of what the others are doing.

There are a lot of authors speak about the marketing strategy, the marketing strategy is very important in business, it can lead the firm towards attractively economic opportunities which are adapted to their imagination and know how to provide a potential to help the company grow and earn more profits (Lambin,1997). If we want to have good marketing strategy in the firm, we need to understand the strategic situation confronting in an organization, it is an essential starting point (Crvens, 1986).