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Mark333; Marketing Communications & Advertising Study Notes Autumn Session Advertising:- a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future Roles of Advertising * Communication & Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand Advertising Organisations * Business to Business Advertising * Professional Advertising * Trade Advertising Advertising Structure Types of Agencies * Full Service:- full range of marketing, communication and promotion…show more content…

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