Market Analysis: Apple and iOS 7

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The Apple Company and iOS7 Product Being Analyzed: The Apple Company has been the leading innovator in the businesses of computing, mobile communication applications and digital media distribution for more than a decade. And from this position, many of its product releases signal the release of new and important technological developments in the marketplace. However, for several years and particularly underscored by the passing of founding visionary Steve Jobs, Apple has been accused of treading water with its most recent product releases. This would be magnified by customer grievances with the unsatisfying product changes driving the release of the iPhone 5 in 2012. Significant change appears to be on the immediate horizon however, both in terms of Apple's recent cold streak and in terms of the functionality of its products. With the unveiling of its iOS 7, Apple is preparing to offer a software product upgrade that will substantially alter talk of the company's wayward Research & Development strategies. According to the text by Crook (2013), "the latest version of Apple's flagship mobile operating system, is here, and it's almost entirely different from the versions that came before. Gone are the skeuomorphic designs and 3D effects, replaced by Sir Jony Ive's 'flat design.' Rumors had been flying for weeks about the new OS and now it's here and it is, at least at this early reckoning, a massive change for the six year old operating system." (Crook, p. 1)

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