Market Analysis - Australian Clothing Industry

2057 Words Oct 18th, 2011 9 Pages
Table of Contents
1.0 Executive Summary 1
2.0 Introduction 2
3.0 Market Background 3
3.1 Industry Definition 3
3.2 Consumer Needs and Wants 3
3.3 Industry History 3
4.0 Market Statistics 4
4.1 Market Size 4
4.2 Market Growth 5
4.3 Corporate Market Share 7
4.4 Brand Market Share 7
5.0 Key Companies 8
6.0 Environmental Factors 9
7.0 SWOT Analysis of the Australian Clothing Industry 10
8.0 Company Information 11
8.1 Company Name 11
8.2 Product Description 11
8.3 Target Market and Market Positioning 12
9.0 Conclusion 12
List of References 13

1.0 Executive Summary

The Australian clothing industry is looking for further export opportunities as a response to increased import competition in Australia, globalisation and technological change.
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It has been observed that the Australian economy has and still is in some areas experiencing a downturn. Consumers are more incline to constrain their spending for most of 2008-09.
The clothing industry is expected to contribute approximately $2.85 billion to the Australian economy during the year, representing about 0.27% of total GDP.
(IBISWorld 2009) 4.2 Market Growth
The table below shows the market growth of in percentage over the past three years: 2006-2007 2007-2008 2008-2009
Industry Revenue *3.1 *1.3 *0.9 %
Industry Gross Product *-3.8 *0.4 *-0.9 %
Number of Establishments *2.0 *1.6 *1.7 %
Number of Enterprises *2.1 *1.9 *1.1 %
Employment *3.6 *2.3 *2.3 %
Total Wages *-11.8 *-2.9 *-3.9 %
Domestic Demand NC NC NC %
(IBISWorld 2009)
The table below shows the market growth in AUS Dollars over the past three years: 2006-2007 2007-2008 2008-2009
Industry Revenue *10,481.9 *10,993.1 *11,494.0 $Mill
Industry Gross Product *2,668.8 *2,775.1 *2,850.5 $Mill
Number of Establishments *19,117 *19,430 *19,765 Units
Number of Enterprises *13,643 *13,901 *14,050 Units
Employment *74,394 *76,110 *77,890 Units
Total Wages *1,896.6 *1,906.8 *1,898.2 $Mill
Domestic Demand NC NC NC $Mill
(IBISWorld 2009)

The graphs below illustrate revenue performance within the industry over the past five years:
Revenue
Revenue Growth Rate (IBISWorld
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