Market Analysis : Children 's Fashion

In our world of instant gratification, people got to save money any way they can. People that shop online need to wait 48 hours before making an impulsive purchase. They are spending too much money on clothes, shoes, and accessories. One can start by cleaning out closets and sell the items that not being worn. In 7 Things Young People Are Spending More Money On These Days, Sam Becker states,This has led many to think that they are a bunch of entitled brats who refuse to grow up. But we have to take into account that millennials are saddled with more debt than any other previous generation, have grown up in a post-9/11 world of perpetual war, and entered the workforce during one of the worst economic stretches in American history. It hasn’t been all beach trips and Mike’s Hard Lemonades, though things are getting better (Becker, sec. 3). He says, The millennials

In past and recent reports experts tell us that this is accurate and they rely heavily upon trendsetters to popularize new brands for them so that they are successful because often times this can either make or break a company. Now a days marketers are using crafty strategies to win over the hearts of young kids. In today’s youth the age group that market consists of includes kids which are age 6-9 years old, tweens which are 10-13 years old, and teens that are 14-18 years old. For example The

Over the course of the history of clothing styles and production, one thing has never changed: a person’s wealth directly influences

There seems to be an alarming trend in clothing marketing and retail to, well, give our young

People now spend more on products that is more than for themselves. They spend their hard earning money on clothes,

According to the U.S. Census Bureau, the forecasted expectations for economy sales in regards to clothing and clothing accessories stores edged up 0.8% in 2014, to $253.7 billion, versus 3.8% and 5.5% gains in 2013 and 2012, respectively. While purchaser spending has profited from pointedly bring down gas costs, we trust a movement in spending from nondurables to durables and, to some degree extravagance products, has contrarily affected attire deals, starting now there are no indications of unemployment growth.

It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources.

Target has a wide variety of clothes that appeal to a wide variety of people. The main segments of their targeted consumers are women, men, and children. The sub-segments in women’s clothing are active wear, youth, or maternity. Active wear are for women who are looking for comfortable clothes to workout in. Youth are for casual or business casual people to wear on a day to day basis. Maternity clothes are for women who are pregnant and looking for clothes that are bigger. Men sub-segments include active wear and casual wear. Both sub-segments serve the same purpose as the women’s. Children sub-segments include infant, toddler, and school uniforms. Infant are usually gender-neutral clothing for all babies. Toddler clothing are for kids around

Crew had initially been created as a women-clothing company, it has grown to service a more widely diverse market. Through its brand diffusion, the company has allowed itself to enter many other markets. J. Crew’s addition of the “Crewcuts” line targets the children-wear market. As a result, J. Crew now attracts customers from generations X, Y and Z. For the most part, J. Crew stores are typically located in upscale shopping centers. However, J. Crew’s Factory stores, which are usually located in outlet malls, offer its customers the same quality goods at lower prices, with the exception of a narrower selection of styles.

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

The next reason why I think sellers should target tweens because they can reach more people by selling to tweens. Tweens would go and tell their friends and then it would be a chain reaction. There are about 74.2 million kids that are tweens which means more sellers’ products. Sellers’ would gain more money and become rich if they get lucky. Things will not reach the tweens and so they won’t be as happy and happiness is very important to most parents so they should let their kids be targeted.

One of our concerns regarding the expansion of MMDC’s clothing line is the company’s inexperience within the clothing industry. NHDC will have to compete outside its current niche of dolls and accessories. The fickle nature of children’s fashion trends requires that the management keep up with current market trends, in order to maintain its premium pricing.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

The clothing industry in South Africa has always been an industry where there is intense rivalry between the companies. There are main companies in the industry namely Edgars, Woolworths Truworths, but there are smaller retail companies that enter the market that can satisfy the demand of the consumer’s better.

At present, Filipinos conform their way of dressing, as a result of the influence of what is shown by the media on television, cinema, and fashion shows, among others. Filipinos are fashionable and loves to keep up with trends, so many entrepreneurs in the Philippines ventures into apparel and footwear business. Due to climatic reasons, Filipino prefers to wear T-shirts combined with jeans trousers for men and skirts for women. Consumers are earning higher incomes and are thus capable of spending more on children wear