Market Analysis: Fitbit Surge

Old is new again, hopefully not tie tied shirts and flared jeans, the Fitbit One is a 21st century update on the basic and time proven method on how to lose weight and improve your health and fitness.

In a research article by Dontje, Groot, Lengton, van der Schans, and Krijnen (2015) the question is addressed “…inter-device reliability of Fitbit activity trackers in measuring steps.” (286). The study had one male participant who wore 10 different Fitbit Ultras for 8 day periods at a time. Inter-device reliability is crucial to research for data collection and comparison. Each Fitbit was tested with six different assessments that measure their accuracy and precision. Each of the six measurements was analyzed at three different aggregation levels: minutes, hours, days. Because our replication tracked data on a daily level, I will only focus on the data from the day aggregation

The best part of the Fitbit is not the watch itself, but the app. The app syncs with your device via Bluetooth and keeps track with the device throughout the day. I quite enjoy this feature as it allows me to wear the device and not worry about keeping track of my steps, my sleep, and my heart rate.

A beneficial effect of Fitbit is that it tracks any activity that is done, which lets the user know about their health and progress, if any, that is made (2). The odds of a Fitbit user caring about their general health are fairly high. With fitbit, the user knows what their heart rate is which can be helpful if a user has a heart condition in which they can not overexert themselves during an activity. Fitbit also lets the user know how well they sleep and how many hours that were slept (7). This useful information has an effect on society in which the user will have knowledge of their overall health and will know if they are unhealthy and/or have a possible abnormal heartbeat or rest period. With this information they will be able to talk to a doctor and get medical help if necessary. A harmful effect of Fitbit is that it could be inaccurate in providing the user with correct data. When someone buys any type of fitness tracker, accuracy is probably one of the top things on a list of musts this device must have. A study was conducted in which the Fitbit heart rate monitor was inaccurate by 20 beats per minute (5). People that have a heart condition can be negatively affected by this which could put their health at risk

There are several reasons why Fitbit Blaze is better to buy than Apple Watch. The initial reason why Fitbit Blaze is preferred to buy than Apple Watch is because of the battery cost. Fitbit Blaze consumes less battery cost as its battery life can hold up to five days on one charge. On the other hand, the Apple Watch will not get more than one day from a single charge because it has a battery life up to 18 hours of normal use. Another reason which is Price. Fitbit Blaze’s Price is cheaper than Apple Watch. Fitbit Blaze is 199.95 whereas Apple Watch price is starting at $349. The most obvious reason why Fitbit Blaze is better to buy than Apple Watch is the accuracy of activity tracking. The accuracy of the Fitbit Blaze trackers is very hight

FitBit is a company that creates watch like devises that monitor your heart rate, hours you’ve slept and steps you’ve taken and climbed. This wireless device is used to inform its wearer if their daily routine is cutting it to keep them living healthy.

Park and Friedman were able to ship around 5,000 units with a further 20,000 orders on the books. Park and Friedman raised more money for their product from Brad Field and teamed up with Best Buy. Fitbit products are now found in 650 Best Buys and thousands of retail stores worldwide. The first tracker was reviewed as “pretty good”. In 2011 Fitbit was improved by adding an altimeter, digital clock and a stopwatch. In 2012 Fitbit One and Fitbit Zip were the first wireless fitness trackers to use Bluetooth 4.0/ Bluetooth Smart. This model allowed people to sync their Fitbit with IOS and Android as well as the Fitbit website. In 2013 Fitbit created a wearable bracelet: Fitbit Flex. Although the product was not entirely successful. The wristband was irritating people’s skin due to the nickel in the product. This resulted in a recall in 2014 and the irritating factor can still be a problem in some of their products today.

HPAC) would like to propose a way for students to guide themselves to a healthy and happier lifestyle. (Org name here) is an after school program that, with the help of FitBit Flex wristbands, encourages students to get up and move. FitBits are wireless activity trackers that monitor a person's steps, distance, calories burned and active minutes throughout the course of a day. The device comes with an application for both android and smartphone devices that allows the user to log food, and track daily trends. The device is worn on the wrist acting as a fashionable bracelet. It is also splash, rain, and sweat proof. FitBits have a leader board that allows the user to compete against friends in challenges. The bands will wirelessly sync to select computers and smartphones. The average cost for one Fitbit Flex wristband is one-hundred

If the Fitbit Charge HR gets your sleep or wake time incorrect, you can manually change it in the mobile or Web app. I am checking out purchasing a Fitbit however am not sure if I ought to go for the Charge or invest the additional cash for the Charge HR. I do not actually need the heart rate function however I read that the Charge HR has Automatic workout acknowledgment and can recognize which activities you are carrying out (exactly what activities these are fully I am uncertain on). The Charge showed up back in December which I used first, and then the Charge HR the last month given that concluding the Fitbit Rise testimonial (you can just have one Fitbit gadget tied to your account at

Identifying and evaluating the market would be the best course of action for Fitbit. A global presence is a terrific opportunity. Data surrounding markets which have the capability to leverage the tool would be important. Third world countries may benefit from the product, but not have the electronic capability to support and/or use Fitbit. In addition, the culture and social dynamics of the market would play a factor into how Fitbit is received and would be adopted. A health conscious country similar to the United States dynamics would be ideal. Or segments such as Hong Kong and parts of China may prove as ideal locations, due to the forward thinking

Although personally, I believe Fitbit like yoga pants are more of a fashion accessory than life changing. In our generation, today, we have taken many things related to fitness and have made them a trend. There has been a good amount of research studies that have based their hypothesis on the Fitbit, or use the Fitbit in some compacity during their research. Some of the studies I looked at explained that the Fitbit tracks many aspects of your life, but it is not something to rely completely on. It would be more of a complimentary product than a center stage product. I wasn’t able to figure out who exactly funded these studies, but some were posted in the clinical journal of pain, and the journal of science and medicine in sports. I, myself, didn’t sense or see any forms of quackery. These devices are sold in store as well as online. The claims aren’t definite more motivational. On the website, I didn’t see any testimonials

This product is a helpful tool for individuals who are truly concerned about their personal health. However, like most products after sometime newer models tend to appear with a variety of upgrades. In fact, the official website for Fitbit does not have the option for consumers to purchase the original model. Instead Fitbit created six new alternative fitness watches and wristbands, for a higher price, at the consumer’s convenience (Fitbit,

FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to make people more aware of their diets, daily activities and motivate them to do more exercises.

FitBit’s marketing has remained constant in their marketing strategy throughout each product launch, relying heavily on Word-of-Mouth and social media marketing while investing funds on software development (Khin, 2015). FitBit has been known to be “shy” with their marketing and has been criticized for their lack of media and commercial presence (Khin, 2015).

Fitbit products offer a platform that is easily compatible with mobile phones thus enabling users to share their workout progress with others. The data collected is integrated to help the consumer attain specific health goals. The multiple products differ in functioning and pricing thus covering a broad range of users but possess basic functions such as sleep and heart rate. The use of open API enables other fitness groups to use Fitbit’s platform thus increasing it connectivity and growth.