Market Analysis For Health Care Centers

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Market Analysis For health care centers to remain competitive, it is important for them to conduct comprehensive market analysis of their industry to properly understand important issues affecting their health care marketplaces (CSU-Global, 2015). An effective market analysis consists of the following elements: industry overview, target customers, market segmentation, competition and market needs, growth, and trends (CSU-Global, 2015). Therefore, a good market analysis assists health care centers in gaining a competitive edge by determining what their consumers are looking for in regard to products and services. Industry Overview After the passing of the PPACA (Patient Protection and Affordable Care Act) in the U.S., many health care centers are focusing on providing patient-centered primary health care services that will improve the health of all Americans (Porter & Lee, 2013). Furthermore, there are added incentives for health care centers to focus on providing more preventive and wellness health services to their patients, to avoid costly long-term interventions that are associated with chronic diseases that are not well managed (Deloitte, 2011). In addition, many health care centers are focusing on delivering valued-based health care services that concentrate on improving patient health outcomes, while also putting processes in place to eliminate excess wastes related to the ordering of unnecessary tests (Porter & Lee, 2013). The goal of value-based health care is to
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