Statistical Analysis in determining the Market Value of New Fragrance Name -(Jatin Kalchuri) Due date-(14/04/2015) Lecturer and Tutor-( Dr Zhiming Cheng) Word count – 3000 words ( excluding the tables ) Table of Contents Contents Page Number 1. Executive Summary 3 2. Business Problem 3 3. Statistical Problem 3 4. Analysis 4 4.a) Confidence Interval 5 4.b) Hypothesis Testing
course occasionally for a local MBA Program. My students are all working professionals who come to class for discussion and debate, not sermons. Case studies are the perfect teaching tool for this audience; there is plenty of room for debate and analysis. Layer in expansion into high-growth economies, and class
Table of contents Page 1 Situation analysis / Problem statement 2 2 Introduction – Flare Fragrance (Company Background) 2 3 SWOT Analysis 3 4 Objectives and Financial Analysis 5 5 Marketing MIX 7 6 Recommendations and Implementation 9 7 Conclusion 11 8 References 12 1. Situation analysis / Problem statement Flare Fragrance is facing in declining of growth rate in 2008 where the CFO estimated year-end
plan isprepared for the case study of Flare Fragrance Inc which operates in the U.S women fragrance market, currently its growth to maturity stage.External analysis has identified political, economical, social, technological and naturalfactors affecting the fragrance market. Most significant being declining U.S fragrance market and trend of tradingof luxury brands to mass alternative, post 2008 financial crisis.Industry analysis identified the U.S fragrance industryto be low in attractiveness. Critical
Analysis and Evaluation As Micro Fragrance Conglomerate Shanghai Ltd is a newly developed retailer for China, The company has to have a good marketing strategy in order to be a market leader in such a competitive market, in addition it must mean that Micro Fragrance must have a competitive price in order to be a attractive product in the market. In order to have a good marketing strategy, it is important to understand the customer demands so they should do a market research which is also in Chapter
introduced dry rough to the European market in the 1890’s. The company grew rapidly, and by the early 1920’s Bourjois had begun making and distributing skin creams from his Rochester, New York, plant for cosmetic industry giant Helena Rubenstein. Through the Wertheimer family would control the finances of Chanel from its inception, the impetus and creative vision for the company came from Coco Chanel. Theophile Bader, founder of
Flare Fragrances Company, Inc . Final Authentic Assessment Analyzing Growth Opportunities MRKT 495 Flare Fragrances Company, Inc . Final Authentic Assessment Analyzing Growth Opportunities MRKT 495 TABLE OF CONTENTS SUBJECT PAGE(S) History 1-2 Executive Summary 2-3 Statement of challenge 3 Evidence Supporting the Challenge 3-4 Analysis of Current Situation 5-6 SWOT Conclusion 6 Competitive Analysis Conclusion 6-7
Company Description Pink Zebra was founded by husband and wife, Tom and Kelly Gaines in 2011, and quickly gained recognition in homes across America. Pink Zebra is a direct sales company that features a unique twist on home fragrance and fragrance décor. While featuring a unique and affordable product, the company also focuses on charitable missions which is represented with their HEROS program: Helping, Encouraging, and Rewarding & Obtaining Education for Single moms. The HEROS charity donates
Brand Analysis Jo Malone 14/10/2014 Content 1. Background 3 2. SWOT Anaylsis 4 2.1 Strength 4 2.2 Weakness 4 2.3 Opportunities 5 2.4 Threats 5 3. Recommendations 6 4. Conclusion 7 5. References 8 1. Background Jo Malone is an international brand which was established in United Kingdom by Jo Malone in 1994, then it was acquired by Estée Lauder in 1999(Jo Malone 2014). This brand has a series of products, such as
largest fashion brands in the world. It has produced clothing, footwear, handbags, cosmetics, fragrances and jewelries1 which are shopping goods. The characteristic of Chanel’s products are audacious, perfectionist, unique, passionate and visionary2. Chanel has won few FiFi awards which is a popular award in fragrance market between 1973 and 2006. Although Chanel is a well-known brand in the fashion market in the world; it still has some strong competitors to compete with it for example, Escada and