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Market Analysis : Old Venice

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Market Research Outline

Market Analysis Summary
• Old Venice has interest to expand its roots to Tuscaloosa, AL. With Tuscaloosa being a college city, the location of choice will be important in Old Venice’s success in the city. There are six areas of choice: o West Tuscaloosa – West of University of Alabama o Central/Midtown Tuscaloosa o Downtown Tuscaloosa – near the University of Alabama o Alberta City – right on the city skirts of Tuscaloosa o Cottondale – far south of the city skirts of Tuscaloosa
Downtown Tuscaloosa is located near and includes the University of Alabama. It surrounds various restaurants, shopping districts, apartment complexes, museums, and more. It gives everyone the accessibility to Old Venice while browsing the area. Tourists exploring downtown of Tuscaloosa will find Old Venice to be the perfect place for relaxing and a comfortable place for their dinner. Students can come by and have a bite to eat with breaking the bank. With close access to everything, it gives Old Venice in downtown an advantage over most of its competitors. According to Forbes, Tuscaloosa is a growing metropolitan city, and has direct financial growth from the University. This gives Old Venice the perfect opportunity to become renowned for its unique, diverse style. Old Venice will be successful by providing its diverse menu, eclectic atmosphere, and a downtown location.

Market Segmentation
• The Business Professional o Individuals are hard-working and often stay

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