Market And Industry Analysis : Demographic Segmentation

Data from the U.S Department of Labor shows that college graduates have lower rates of unemployment. The rate of unemployment with a bachelor’s degree is 2.7%, while the rate of those with a high school education is 5.2% (Employment Projections, Bureau of Labor Statistics). This depicts that those who earn a college education have a better chance at getting a job. Their data also shows that those with a college education have higher salaries. The median weekly earning for those with a college degree is $1,156 and the median weekly earnings for those with a high school education is $692. That’s a $464 a week difference and $24,128 a year difference (Employment Projections, Bureau of Labor Statistics). Not only are college graduates getting jobs and making more money, but they are also healthier and happier. Professor Phillip Trostel, reports college graduates are four times less likely than high school graduates to smoke and are more likely to exercise, wear a seat belt, be a healthy weight, and go to the doctor’s (Want to be Happy and Healthier, Merisotis, Jamie).

Recent high school students are debating whether to or not attend college, should consider the benefits of attaining a college degree. For many low or middle income students, this a route to gain opportunities to improve their economic circumstances. An article, “Pathways to Prosperity,” states in 2008, workers with bachelor's degree make about 65 percent higher than high school graduates and workers with associate's degree make about 73 percent more than high school dropouts.. This is evidence obtaining a college degree can be an opportunity to have earnings higher and significantly increase one's income.

The first determinant of one’s fate is their family’s background. Almost none of the children from low-income families made it through college. With the expenses of college today, I’m actually not surprised by that statistic. Of the children from low-income families, only 4 percent had a college degree at age 28, compared to 45 percent of the children from higher-income backgrounds. "That 's a shocking tenfold

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).

Researchers have found that a majority of workers with bachelor degrees or higher have higher salaries than those without. The downside of these statistics is that student debt has climbed to over 1.3 trillion dollars. Colleges have been working to aid students by cutting tuition costs and offering more scholarships, but the hopes of potential students look to be declining (Mitchell). From this journal, I learned that the value of a college degree is an opinion that varies among different social classes, social grounds, and political groups. When I read that less and fewer Americans are finding the value in a college degree, I decided that the next step in my research would be finding out the opinions of those who do see the value in a college degree.

In their article “The Upside of Income Inequality” authors Gary Becker and Kevin M. Murphy argue that the solution to income inequality is to have more and more students attend and graduate from colleges. Becker and Murphy imply that students from “broken households” earn lower grades and test scores, therefore reducing their chances at entering and staying enrolled in colleges due to subpar cognitive skills. Throughout the article, charts are shown to show promising statistics of students of all ethnicities being successful in colleges. However they later state:

The findings lead us to determine the largest potential audience will be female students attending classes’ full time. Furthermore, we can target the audience in segments based on ethnicity. White students make up the majority; however the large Hispanic presence is something that should be considered in the formulation of the business.

The college students were asked to fill out a demographic sheet asking for their age, ethnicity, gender, and educational level. Each respondent was administered a portion of the Korolewicz

Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.

One way to look for potential student population is to characterize smaller apportionments of a target segment that helps focus on DC citywide efforts when competing. Hence, the process allows the agency the ability to capture a targeted audience of student to enroll as well as to gain national academic and assessment recognition. The major groups that compete for DC student

First in my process, I selected I need to figure out my audience demographics. Our school has a business school, a cosmetology school, a culinary school, and a medical school. With that said, I believe my audience to be those who want to attend college. More specifically, male and female high school seniors, non-working and working married and single men and women. These men and are also do not have a lot of money and want to finish in a faster period of time than the norm. They want to be able to graduate and get a job as soon as possible and waste no time.

Throughout this article it explains how college is a very important aspect of many people 's futures and why it is so crucial to attend if you want to be successful and have a more secure financial future. They state that “(The earnings gap between young adults) a sign of the growing value of a college education despite rising tuition costs” one of the major reasons why people fight against the value of college is the tuition costs. But over a lifetime is 100 thousand dollars worth the extra money that you will make yearly and the financial security? Pews vice president, Paul Taylor claims that "In today 's knowledge-based economy, the only thing more expensive than getting a college education is not getting one," just one of the many successful individuals who agree that college is worthwhile. This article also explains that on average college graduate generally make $17500 more than a high school graduate. Also later explaining how the earnings of high school graduates has decreased by $3000 yearly. These college graduates higher incomes alleviate the amount of college educated individuals relying on government programs. In an article by Jamie P. Marisotis, the president and CEO of the Lumina foundation, claims that “those who have attended college participate in government assistance programs at substantially lower rates than do high school graduates or those who have not graduated from high school.” showing the increasingly large importance of getting a

(B) We used a combination of three market segmentation variables using two different approaches. We chose these variables because we feel that they are the best choices for differentiating between market segments. The first thing we did was use the Geographic approach to limit our scope. Using the Regional variable to divide Canada into provinces, we decided to limit our market to that of Newfoundland and Labrador; as a new start-up, it makes sense to begin small with a familiar market with the potential for growth. Then, using Market Density, we determined that since almost 40% of Newfoundland and Labrador’s population lives in St. John’s (196,965 out of 514,540), we would limit our market to that of the Avalon Peninsula, with potential for

According to Investopedia, market arbitrage can be defined as buying and selling the same item in different marketplaces so at to profit from a difference in price between the two markets. An arbitrageur (a person involved in arbitrage) buys a lower priced item and short sells the higher priced one. The spread between the two becomes his profit.

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.