Market Attractiveness and Market Potential

2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.

* Given linear and exponential data, interpret the rate of change within the given context.

Characteristics of different business markets include: General market description, business opportunity, market segmentation, market size & trends, competition, customer profile and business environment. Looking at the different characteristics can help evaluate the market, this can be achieved by dividing the market into specific segments: by geographical market: by customer type: such as industries, professions, age. Evaluate the market size and trends by breaking the market into segments. This is often done to help assess who is the competition and how strong it may be within its own field.

In choosing your initial geographic market, you should focus your attention on which of the following?

II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to

In the technologically driven world, economists take into account the degree of elasticity for both the early adopters and the late adopters. Due to lagged demand and network effects in these markets, firms have to follow certain pricing strategies. We will form an economic analysis on how these topics are related and what type of pricing strategies firms have to follow when these conditions are present.

3. Repeat the Question 2 analysis, but now assume that the new marketing program is implemented.

The first step in market aggregation is to determine the primary demand trend within the targeted market

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

Next disadvantage is that market pioneers will face market and technology uncertainties, which is a primary reason of failure for startups. Lastly, a shift in customer’s needs is required in order to create demand for the market pioneer’s new product or

The spillover effects that hit the consumer market eventually accelerate the process of positioning the product image in their minds.

a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.

Studying more deeply the geographic population, finding new key markets ready to be pierced by a new identifiable group with specific needs, is something I want to do. Being an entrepreneur that is studying carefully the rising market of elderly people seeking to upgrade their standard vehicle to a mobility vehicle and selling it to them is something I am looking forward to. This segment of the population is rising, now that the baby boomers are in their retirement years.

With this come different strategies to achieve growth such as through market penetration, product development, market development and diversification. When these all are broken down in details, it becomes a clearer picture. So when it comes to market penetration it is the objective of reaching higher number of sales and having a larger share with products already existing. Out of the four strategies this is the least risky one. However, there is still some low risk because prices which are low are being used to penetrate markets and it could lead to potentially damaging price wars that reduces the profit margins of all firms in the industry. When it comes to market development, it means to sell the products already existing in a market, but to sell them in a new market, this includes exporting goods to overseas markets or selling to a new market segment. When it is about Product development it is the progress made in current existing products and then sold or even new products being sold in existing markets. For example, the launch of red bull standard, they took a product which had already been in the market before, changed it a little bit and modified it and converted into a different version and sold it in the same market where red bull standard was sold. Product development is about creating something new or modifying product into its better self to attract consumers. Moving to Diversification- it means selling unrelated goods or new products, in new markets The

In the first part, author analyzed Strength, Weakness, Opportunity and Threat (SWOT) and market entry modes, and found out the feasibility of new market entry. To proceed further the company requires a detail plan, blue print to forecast and foresee the possible results correctly. To march into this unfamiliar market, where stranger customer and competitor dwells, decent planning is the only way to succeed. Therefore, this second part of report presents author’s observation of market