Market Coverage Decisions

Packaging involves designing and producing the tin or bottle for a product. Packaging contains two levels. The primary packaging is the container for each individual product. For instance, A&W uses bottle with variety of sizes to fill the root beers. Plastic bottle can prevent leakage problem and can keep it once couldn’t finish it at once. The secondary packaging contains the quality of the product. A&W uses different colours and designs to wrap the bottle to differentiate the function of products. For example, white is for “Diet Root Beer with Cream Soda” and golden is for “Root Beer with Cream Soda”. The difference of packaging designs conveys the characteristics of the brand. Besides, this packaging can provide correct and useful information

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

adopted by various companies to influence the masses towards their products at large is part of their marketing strategy . Offering discounts and

Another disadvantage is that the service user may not get feedback immediately which could cause problems if that service user is in great danger.

The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.

20. One of the most effective sales promotion tools often used with a new product to induce consumers to try a product is:

The advantages are that it provides a broad coverage and it comes with a low cost to the company.

The main drawback of this is the extra time that it can take to communicate with your team.

Speedup time to market. Because there are more people involved the process of innovation is faster

According to a survey in 2015 conducted by ORC International, 95 percent of homeowners had homeowners insurance. In contrast, only 40 percent of people who lease their home said they had renters insurance. Although this represents an improvement over the previous 29 percent found in a 2011 poll, it still suggests that many people do not understand the risk they are taking.

The products that people buy are promoted to bring in new consumers. Promotion requires an organization to have a lot of time. Also a promotion should be clear and t o the point.

The intention of where use of tags such as price reduction means hold essence as there is a price tag evaluation and costs are different and hold a lot of scope when you are in mood of saving with discounted online purchase with a resilient discounted store procurement which seem to lessen cost value with reductions which are in implementation as you procure through a web stores online use that has essence you will want to acquire with promotional options being what you will surely require as you make procurements from this online store.

This technique influences customers to buy the products as they are usually by the tills and are sometimes on special offer.

While "drastically reduced prices" act as a very effective lure to people looking to get something good for less expense, it also provides an opportunity for families or individuals who are poorer than most

Buying: is when retailers purchase a large quantity of the product while it’s available at a lower price–to-retailer (PTR). It is somehow problematic because retailers could either raise the price-to-customer (PTC) back to the regular price level after the intended period of the promotion and pocket the difference, or they could continue to sell the product at a lower PTC beyond the intended period and thereby condition customers to expect prices to remain lower.