Market / Customer Analysis : Target Customers

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).

All across America, in towns metropolitan and suburban, you will probably be able to hunt down a Target. Identifiable by its glowing red bullseye logo, Targets normally sprawl across city streets, and stand anywhere from 1-5 stories tall. Out of the many superstores consumers these days have to choose from, I chose to review Target.

Target is a General Merchandise Retailer, and sells its products through stores and online(digital channels) Chief competitors include Amazon.com, inc., Best Buy Co., inc., Costco Wholesale Corporation, CVS Health Corporation, The Gap, Inc., The Home Depot, Inc., Kohl’s Corporation, Macy’s, Inc., Staples, Inc., Wal-mart Stores, Inc. I selected Target because they offer a wide variety of items(both name brand and offbrand). They’re one of the few stores I consistently go to for Everyday, and specialty needs.

The food business is a broad range of businesses. Food is a basic need of consumers like clothing, and shelter. For a company to enter into the food business it has to assess the various segments of this business. These ranges from production of food, processing, and marketing. The company prior to entering a market in this line of business should assess its capabilities and compare these to the kind of needs of the consumers – would the customer be a processor, or a consumer?Is the product that the company can offer a raw material, processed food, or to serve a group of consumers who would like to eat and yet also need some little pleasure and not merely to satisfy their hunger?

Target Corporation is among the top ten largest retail outlets in the U.S. offering clothing apparel, produce, home décor, and other household goods. The utilization of its infrastructure and information technology systems provides Target with one of its greatest strengths of forecasting consumer needs, which establishes repeat customers and consumer loyalty. “Making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences” (Target Corporate, n.d.). The firm is supported by a strong IT department, a phenomenal leadership team that develops concrete operational planning, and consist of an organizational structure that is one other firms can model to achieve success. Target’s physical locations existence within a foreign market was short lived when Target ventured into Canada in March 2013. After closing its 124 stores in 2015, the firm is in a better position for a global expansion into Ethiopia, which has become an emerging and back into Canada where it first experienced failure.

In this article How Does Target Know so Much about Its Customers? Utilizing Customer Analytics to Make Marketing Decisions, the authors describe the kinds of data needed to recognize changes in a consumer’s habits, privacy concerns that occur when data mining, and marketing decisions made from the information. Whenever shoppers make a purchase or browse their Web site, Target gathers customer information, analyzes it, and might sell the data to other businesses. In fact, all three authors explained, “Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase revenue.”(Corrigan, Craciun, Powell 159). Along with other stores, Target has created a

In this article How Does Target Know so Much about Its Customers? Utilizing Customer Analytics to Make Marketing Decisions, authors describe data mining program, types of data needed to identify changes in consumer behavior, privacy issues that arise with data mining, and customer analytics support marketing decisions. Target customer behavior is tracked, analyzed, and possibly shared with other business, whenever shoppers make a purchase or browse on its Web site. In fact, all three authors enlightened, “Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase revenue ”(Corrigan, Craciun, Powell 159). Target

In this paper, we analysed the target audience, big and small differences, content, and ways to improve the annual report. The Hershey Company’s Annual Report and 10K have many differences and few similarities, where each document is written to communicate financial statement disclosures to its intended audience.

We are on target this week. Leslie has completed the problem statement, Merari has completed the Target Demographics/Population, and Dwayna is on schedule to have her slide on the impact of the Problem completed this week. Our communication this week has been outstanding. We had several email conversations as well as our scheduled Skype conversation Thursday evening. We have worked well together to ensure our presentation would reflect a common theme. At this point in time I do not foresee any issues that will prevent us from successfully completing our team

I actually stumbled upon an article before choosing my store. In article titled "Target to move away from gender-based signs," Target basically stated that it would be moving away from doing gender in departments where it was unnecessary(i.e., toys)(CNN.com, August 8, 2015). I have never been one to frequent a target, but according to your observations only small, or no changes at all have been made to this section of Target

Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free

Samples for the study will consist of youth segment (indicated as consumer in this study) in the age group of 20 to 27 years. Convenience samples are drawn from West Delhi region among the college students. We propose to conduct 4 focus groups with the following profiles:

As a first step in developing an integrated marketing communications plan, we know the target customers. The end product is being a spicy food, anyone can consume food. We will target all citizens, but being ethnic food, we can customize specialized messaged to Southern Indian, Indian and South East Asian customers who are unique and look for spicy food. We target all customers and we have different spicy and healthy food to appeal all level of age, demographics, gender and education level. According to the distribution of customer, we have designed distribution channel like kids add on week end and other media throughout the week.

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.

We will be marketing a food product, “Healthy Protein Snack Foods” that will be marketed to the athletic people, people playing soccer games, and people from ones who joined sports clubs in Dubai. The prime focus of the product is mainly on Dubai, that is u males between the ages of 20-35 years of age in order to get their attention to the efficacy of the product with to improving their health. From there we want to spread to other cities of UAE. The success of the “Healthy Protein Snack Foods” will be dependent on the way, we take the product to the people in our target market, describing its features and the aspects of health that it contributes, the replacement it can give for the fast foods, and the overall value it can add for the family health. we would like to marketing strategy that would enable us to reach the population of Dubai in a faster way, and in low cost method. The “Healthy Protein Snack Foods” is one of the kind of the products, created specifically for the sports people in Dubai, to help them upkeep their health.