Al Ain Dairy: market expansion Melodena Stephens Balakrishnan Melodena Stephens Balakrishnan is an Associate Professor (Marketing) in the Faculty of Business and Management, University of Wollongong in Dubai, Dubai, United Arab Emirates. hashi Kumar Menon, the chief operating officer of Al Ain Dairy was at their launch of the new product Long Life Juice in Dubai on 16 July 2010. To a room full of media and interested stakeholders, he explained the company’s upcoming six month plan. Al Ain Diary was UAE’s largest dairy company by market share but now wanted to replicate their success in dairy in both the regional market and the fruit juice market. There were challenges: increasing production capabilities; product innovation …show more content…
The company values There are four basic values that guide the company leadership. The first is about people. The value states: Recognise that the recruitment of competent people and providing training is crucial to the future of the company. The success of Al Ain Dairy depends on the conduct, professionalism and responsible attitude of all employees and its leadership. Today the Board Executive Committee (BEC) comprises five professional key executives responsible for shaping the main strategic issues facing Al Ain Dairy. The BEC falls under the chairmanship of H.E. Mohammad Saif Al Suwaidi. The CEO of the company, Mr Abdullah Saif Al Darmaki reports to the BEC. The COO, Mr Shashi Kumar Menon reports to the CEO. In 2003, the BEC issued the directive No. 6 on empowerment, delegating full autonomy to heads of divisions in the management of respective units. Relationships between BEC and operational leadership were confined to review of strategic plans, budget review, and policies and procedures. The second value is about customer relationship. The value states: Recognise that without customers, Al Ain Dairy will not exist. Therefore, we must strive to offer consumers a wide variety of choice and high quality and safe products. According to Kingston Fernandez, the head of sales, the economic downturn affected sales with the company experiencing a 15 to 20 per cent drop in sales in the quarter litre and half
After its mission statement, the company enumerates its values in support of the mission statement. The values are the following:
our companies. Values are the beliefs of what are most important to us in our lives. Ethics
My thoughts are to have core values that will replace value statements. I believe five core values will be good, easy, and simple. One core value will be “We value people” this value should be respected by employees of the business. All people need to be value in order for the business to be held in high standards. The next core value will be
Corporate values are ‘the operating philosophies or principles that guide an internal conduct of the organization and its association with its clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company).
Values and ethics are essential in the workplace. It establishes how a company is run and remains profitable. Leaders are the key to demonstrating and creating the organization’s culture, ethics and values. It has to start at the top of the organization including the Chief Executive officer, board and owners. Leaders’ internalization and manifestation of the values in how they operate have a great influence on the employees. Every organization must start with a foundation, a code of conduct, code of ethics and a statement of values ( Ferrell, O.C., John Fraedrich, and Linda Ferrell).
Is registered at this Centre on a programme of study leading to the Chartered Management Institute Extended Diploma in Management and Leadership (Level 5)
Values are the fundamental beliefs of a person, and they help guide us in making decisions and how we live our lives. Values are a part of our everyday life and in the workplace. In the workplace, these are the guiding principles that help to define how the corporation would behave. In this essay, the author will identify personal core values and discuss how we acquire and change values throughout life. Also will discuss what values do for us and the importance of values in the workplace.
mmunity around him or her, these values must be having strong impact. This report will conclude with proven information that, organisational value has a major role to play in an organisation and it’s very essential to have a quality values in every organisation. These values will help the organisation to accomplish its goal and carry forward their mission.
Place in the marketing mix of AMUL– AMUL has a vast distribution network because its ice creams, milk, butter and cheese is found everywhere. As it is a FMCG product, it follows the methodology of breaking the bulk. The first factory output is in bulk. Later on this bulk becomes smaller and smaller and finally one individual slab of butter or scoop of ice cream is sold at retail
Almarai commenced operations in 1977 when His Highness Prince Sultan bin Mohammed bin Saud Al Kabeer developed a number of agricultural projects drawing on the tremendous potential of developing the traditional dairy industry to meet the fast growing demand of the local market.
it’s the biggest Saudi company for dairy and food products, it’s consist of three parts throughout the year first planning performance then Progress review of progress made by employer, finally evaluation of annual performance and determination of bonuses and benefits, it’s adopts a varied and effective performance management system, using many tools to determine performance according to Scientific Standards, then measure employee’s performance based on this standard.
Patrickca), human resource executive manager (Mr. Mohd Faiz), assistant human resource executive manager (Ms.Priya) and staffs.
While U&I has been decentralized, administrative will given a chance to develop their talents such as board of directors as a leader set the system’s goal by developing and maintaining the networks. It means that growth of the company is based on the talent of
Assessor name Daw Mu MuTheint Submitted on 06.04.2013 Unit number and title Unit‐1‐4, Principles of Management, Marketing Principles, Human Resources Management
Q 4. If Al Ain Dairy was to expand operations into neighboring countries, looking at both forward and backward integration what options would you suggest? If Al Ain Dairy is looking at exporters and wants to ensure its quality what options are available? What quality control mechanisms need to be put in place? What products would you recommend?