Market Opportunities in E-Commerce, South Africa

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

•To determine consumer trends in online shopping in. •To identify the most successful online retailers. •To identify the key factors that helped make these retailers successful. •To identify the advantages and disadvantages of online retailing as opposed to traditional retailing.

According to the LA Times (2014), 3 billion people have access to the internet. Facebook reaches 250 million users and as I demonstrated in Chapter 5, 95 million people are shopping online in the USA alone. The most amazing thing is that these numbers will only get bigger because most of the world still has to get online. These figures only represent 60% of the world population who are using the internet. Still, the experts say that worldwide e-commerce sales are growing by 19% a year and will represent US$1.4 trillion by the end of 2015. In the USA those sales are increasing by 10% every year and this will be the trend as people understand what they save in effort, gas, and how there is more variety online than in the stores. Furthermore, it is true that more than 80% of the online population has used the internet to purchase something, and more than 50% of the online population has shopped online more than once. In every region of the world people are understanding how easy, fast and efficient it is to shop online and they like this convenience and the safety. There is no reason why part of this phenomenal growth should not be yours.

Online shopping is steadily growing in popularity in the US. Retail e-commerce sales in the US

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

A survey was also completed, a sample of 66 undergraduates. Showed a positive outlook on the future of e-commerce. A little over half “57.8%” responded saying they still find it difficult to spend a vast amount of money while purchasing a good online. This paper will outline the pros and cons of e-commerce, traditional brick and mortar businesses and consumer behavior.

Have you ever been inside stores, It's packed and you just can't find what you're looking for? So you go home and decide to find the item you were looking for online. There's two type of people of in this world those who like to shop online and those who like to shop in stores. Most people prefer online shopping rather than shopping in stores. I know this because websites are created so that the buyers like me and you can spend more time on it which means more money. Three main causes why people spend more money online are the larger carts, pricing, and increased browsing time.

In recent years Online shopping has become a major trend in every market around the world. Consumers have increased the use of Online

Customers prefer shopping online as internet retail could save their money and time. Although physical store provides deals and coupons, usually online shopping gives a much higher discount rate. For instance, according to the Adobe Digital Index, “the cost of televisions bought online dropped 20.3% over the course of a year, however, the cost of televisions bought in-store falling just 15% during that time”

1. INTRODACTION: In the modern world, shopping through the Internet becomes extremely popular between the consumers. The reasons behind becoming so popular are instead of travelling around the world to get a specific goods, now you can get it through online shopping and save time, get different variety of goods, easy to access and to pay through credit cards. The online shopping recently became one of the regular behaviors of the Internet users, especially in Saudi Arabia. The amazing growth of the Internet users, lead to an incredibly increase of the online shops. In the united state, 79%of the Internet consumers shops online. Also, The highest percentage of consumers using the online shops is in Korea. Almost 99% of Korean Internet population

Our new technology driven society has brought change in many aspects of everyday life, one of the major and most altering advances of this era is the World Wide Web. Through this development the internet has established itself as one of our most used tools of technology, especially when it comes to the ease of using it in the world of business whilst creating one of its fastest growing markets, ecommerce. “Even in categories with relatively unchanged products, companies have leveraged technology to streamline production and create new efficiencies” (Kelly, M., Williams, C. (2018, Page 11). There are many areas in the United States and its markets that had been affected by the web and the spread of ecommerce, I will be touching on online shopping and how businesses have had to change in order to market for ecommerce driven demand, also commenting on the new opportunities in business that have been created in order to sustain demand and supply of ecommerce.

This chapter is defined about the literature review of particular content. First, the online shopping and online stores defined the current situation of the online shopping measure and the advantage. The perceived risk is about the risk that consumer who purchasing online will face example like product risk, convenience risk and financial risk. It also conduct of the attitude of consumer, perceived behavior control and etc.

E-Business is the organisation of conducting business by means of the web. According to the Retail Week (Bowden, 2015), online sales have developed by 14% from 2013 to 2014 with it surpassing £100bn. The expanding popularity of online retail predicts that online sales are predicted to increase by 12% in 2015. This report will explore the future for retailers like Marks and Spencer and the key characteristics required for continued successful operations.

The third section discusses the research techniques that the authors used in reaching their conclusions. For this study the authors reviewed all published literature on the topic and critically analyzed and incorporated this literature into a solidified model with useful definitions. Overall, the authors found so much literature on the subject that not all articles could even be included in their analysis.

One of the reason is it being convenient. E-commerce provides option of home delivery which saves effort of actually going to the store and move around to make a choice. Buying online means to just seat on your couch and make a selection without even moving from your place. The best part of it is that you just have to place the order and it gets delivered at your doorsteps. Number of internet users have been increasing since 2000, but the online transaction rate has been increasing more rapidly. 78% of internet users either agree (53%) or agree strongly (25%) with the proposition that shopping online is convenient for them (Horrigan).