Market Opportunities in E-Commerce, South Africa

11786 Words48 Pages
Market Research Report On Analysing Online Retail Possibilities For South African Businesses Prepared by Asaad Manjoo Contents Chapter 1: Introduction 1.1 Aim of the research study 1.2 Problem Statement and Objectives 1.3 Literature study…show more content…
The secondary objectives are: •To determine consumer trends in online shopping in. •To identify the most successful online retailers. •To identify the key factors that helped make these retailers successful. •To identify the advantages and disadvantages of online retailing as opposed to traditional retailing. 1.3 Literature study This study is encompassed around the E-commerce sector in the business field. E-commerce is the buying and selling of goods on the Internet. Through this channel, we have various different types of transactions but the one that is dealt with in this study is retailing otherwise known as e-tailing. The world as we know it is constantly changing, technology is getting more advanced daily and the effects this has on the lives of people on a daily basis is immense. Historical evidence of the motor-vehicle shows the effect of technology on mankind. Today the Internet is shaping the world and connecting it in ways that people half a century ago would never dream of. The Internet is filled with endless possibilities for
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