Market Overview: The Forrester Report

“Marketing films and TV shows is not an easy task. If you want to stand out from the crowd, do something remarkable, be ambitious with your marketing goals…,” writes Marcus Taylor, founder of Venture Harbour.

The main reason for the use of YouTube is that you are able to use videos which are more visually appealing rather than reading and therefore is all in front of your eyes, making it much easy to see for entertainment purposes, business advertisements and many more.

If we consider the resource of YouTube videos within PowerPoint, some advantages to its use are:-

Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern

As I mentioned in my last reporting email, now that we have had 3 solid months of Social Media advertising running, I will be requesting my Social Media Director to our Monday morning call next week in order to discuss the metrics we have been reviewing as well as her recommendations for moving forward. This past month the video received 5,403 Views and Reached 3,041 users.

YouTube’s broadened scope presents some corporate use for those businesses with video-worthy content and the desire to share

This allowed our customers to keep in contact with us and tell us what they would like to possibly see with future products. There was such a craze behind Sik 50s professional freestyle dirt bikers came to us wanting to make a video. There are a couple videos out called Nutz from parts 1 to 3. Which were all Sik 50 bikes that pros used to hit jumps and do back flips, this got us a lot of exposure. Not only did our fans that followed us enjoy the video but it expanded on to their friends. The video was for all ages, this was crucial in the cutting and editing of the video because we did not want anything inappropriate being filmed or to offend anybody who would watch it.

Clearly, the campaign is based on the assumption that the viewing habits of this target demographic favor online distribution. The message will only be effective if it reaches the target audience. Recent surveys support this contention, as 75% of the US Internet audience watched online video and those who did spend 235 minutes in a month watching video online. The average viewer saw 54.8 videos on YouTube alone (Comscore,

Trimble (2014) states that ‘With online video quickly becoming a key means for people to satisfy their information a entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at peril.’ But this is not true only to small businesses, Larger businesses that don’t take advantage of this, will lack the presence that other business have by implementing this advertising strategies.

purpose, selling points, and its appeals. This documentary is to discuss all of the benefits of

Although there is not much competition in this market, consumers always have alternate methods of receiving the same services and more than likely the same quality of services elsewhere. Whether it is choosing to stream videos online, watching them via “Pay per View” or “On Demand” it is truly a buyer’s market considering the services rendered aren’t considered necessities.

Also, the advancements on this stage are as a rule in a condition of concordance with the substance of the video requested, this is another purpose of interest YouTube brings for marketing experts. Certain advancements are given certain recordings since the substance is appropriate. Uncommon open entryways, for instance, supporting a video is in like manner possible on YouTube, "for case, a customer who chase down a YouTube video on canine planning may be given a bolstered video from a pooch toy association in results close by various recordings." YouTube furthermore engage distributers to secure money through its YouTube Partner Program.

There are new opportunities for the industry. With the advancement of technology many companies can take advantage of the Internet. Currently Netflix expects to spend $7 million-$14 million this year on its Internet Video-On-Demand offering, which it will launch during 2005. Along with opening more distribution centers, this will cut down on delivery costs and time. They expect Internet VOD to have little

YouTube is a video sharing website. Actually, it is a leader for video sharing on the Internet. It has ranked with the top 5 valuable web properties in the world. It also has been selected by Times

Video-on-demand or VOD, a service that allows users to select and watch videos over the internet, will be one of the greatest innovation as stated in the Netflix case study. It will be a great opportunity for Netflix, but it will also be a challenge to integrate or do away with its current business model. Its current business model is one that relies on the internet and the post service to deliver DVDs to its subscribers. Netflix should carefully enter the VOD market without doing away with its current model. This will allow it to maintain its growing position as a giant in this media industry. In order to better understand Netflix and the problems it faces, we must first identify its strengths. What does Netflix offer its customers that its competitors do not? What differentiates it from its competitors?