Market Plan: Cafe

Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese

more than half of older adults (defined as those ages 65 or older) were internet users. Today,

* Starbucks expanded to pursue sales of products in a variety of distribution channels and market segments. Products were marketed to restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select retailers. In the airline industry, Starbucks coffee was served in flights United Airlines and United Airlines. Packets of Starbucks coffee along with coffee making equipment were made available in each room in Hyatt, Hilton, Sheraton, Radisson and Westin Hotels. Coffee service was also provided in several Wells Fargo banks in California. Foodservice distributors such as Sysco

Individuals 65 and older still make up less than 10 percent of the active Internet universe. However, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the growth of women online in the last five years has outpaced the growth of men by 6 percentage points.

Fifty and older consumers represent the market with the largest potential for growth. Currently comprising close to 100 million people in the United States, their population is expected to grow

This paper focuses on presenting the steps for starting a coffee shop and ensuring its successful functioning. The paper presents an analysis of the target segment of customers and the coffee shop's specific features, continuing with the project's objectives. The paper sets few recommendations aiming at presenting ideas that will ensure the coffee shop's success in the medium term and long term. The results were positive, which means that opening a coffee shop with library will probably be a good idea and will be a good business investment.

Today’s consumer markets can be broken down into four main demographic areas: College Students, Millennials, Generation

Just Us is an independent Canadian co-operative coffee roaster with a small chain of own cafes in Nova Scotia and a large network of distribution throughout Canada and in the USA. Apart from coffee, their products include tea, cocoa, sugar and various supplementary products. All of Just Us main products are fair trade certified and some of them are organic.

I strongly believe that the possible customers that I propose are the appropriate, nevertheless I did several surveys in order to guarantee it.

JavaNet Internet Café is the first of its kind located in Eugene, Oregon. The goal of the company is to broaden the community’s accessibility to affordable Internet through social interaction and entertainment. JavaNet is the creation of University of Oregon graduate Cale Bruckner. Cale has business degrees in both Marketing and Management. His level of expertise also includes product development, product marketing, team management, resource allocation, human resources management, and business content development. Cale wrote the business plan for JavaNet Internet Café in 1995 and is currently the vice president of Product Development for Palo Alto Software Incorporated.

Sitting, sipping, spending; these are all things one can do in a coffee shop. Coffee shops are in nearly every town in the US. This market has become separate from the rest of the dining industry by specializing in a variety of coffee and coffee drinks. Coffee shops have started to bring new tastes and options for consumers. Coffee shops are a luxury that are beginning to seem stable and perhaps permanent part of the economy, they meet a demand for out of home coffee and meeting spaces.

I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young

The report elaborates on the proposed business plan of Meeru Coffee Café’ (herein referred as the company). The main aim of the business plan is to propose how the company aims to run its operations in order to promote a good brand image of the company in the market (target audience), to generate a high profit. This business plan highlights the potential customer base, needed staffing and marketing mix and also highlights the financial details of the proposed café.

“To establish Café de Coral Holdings as a distinguished corporation in the food and catering industry as the world’s largest Chinese quick service