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Market Plan For Kingsway Inc

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Market Plan
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Executive Summary This is a single-year market plan for Kingsway Inc., a company that engages in a number of businesses including apparels, software manufacture and confectionery business. It was created by its founders with an aim of finding more funding for growth and informs its employees of the status and direction. Even though the company was launched just a few years ago, it has experienced an increased demand for its apparels as research has shown that consumers are increasingly attracted to casual clothes and sportswear. The company is also interested in extending their line of products as well as adding others, while at the same time exploring the opportunity to carry out sales online. It is also true that the firm marketing conditions include the application of different techniques and procedures. The company has made huge profits and increased its income by adopting marketing techniques and procedures. Kingsway also plans to increase clients found in the emerging markets or society.
Company History and Profile
It is evident that the firm was established in late 1990 and it mainly deals with provision of clothing services in the society. Based on its outlook and vision, the firm mainly includes the provision of various clothing’s such as caps as well as shirts and jackets that have logos depicting different sports such as basketball. It stocks cloths for both men and women

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