Market Plan for Solar Panels

3886 WordsFeb 11, 201316 Pages
MARKETING PLAN FOR SOLAR PANELS Student Name: Magdi Abdulhamid Moqbel Mansoor (Sana'a, Yemen) Course: MARKETING MANAGEMENT Date: 2012-05-02 Contents Executive Summary: 3 1.0 Situation Marketing Analysis 3 1.1 Company Background 3 1.2 SWOT Analysis 3 1.2.1 Macro-Environmental Scanning 3 1.2.2 SWOT Table 5 1.3 Competition 6 1.4 Objectives: 7 2.0 Marketing Strategy 8 2.1 STP analysis 8 2.1.1 Segments: 8 2.1.2 Targeting strategy: 8 2.1.3 Positioning 9 2.1.4 Key to Success: 10 2.2 Marketing Mix 10 2.2.1 Product 10 2.2.2 Price 11 2.2.3 Place 11 2.2.4 Promotion: 11 3.0 Financial Projections 12 3.1 Sales Forecasts 12 3.2 Break-Even 13 4.0 Control 14 4.1 Custom feedback:…show more content…
Politics: Yemeni government is making efforts to solve the electricity problem. There is a new government which is taking the problem with the utmost seriousness. Therefore any innovative solutions could be adapted and backed up by the government. It is likely that the government will give all assistance to any part or company offering real solutions that can help overcoming this long-lasing problem. Any elective program for any party in the coming scheduled elections would largely highlight the electricity problem and all its possible solutions. It would be a high priority in any party program. Many electricity Blackouts due to attacks on the electricity towers caused the government losses of millions of dollars! Technology factor: Producing electricity in Yemen is mainly through gas power plants or diesel power plants. Yemen is shifting toward gas-run power plants to restore petrol for export. Many regions in Yemen are still out the national power grid. The need for electricity is increasing. Many People faced the Blackouts by purchasing "Portable Power generators" that uses either diesel or petrol. It's a noisy dirty source of electricity. 1.2.2 SWOT Table After scanning the macro-environment above, opportunities can be discerned along with threats in this SWOT summary: |Opportunities

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