Market Potential And Target Customer For Our Organization

The economic value of the existing customers can be calculated by multiplying the customer lifetime value of each segment by the segment’s size and then summing the value of all segments.

The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).

To have startup events and programming, it will cost about $1500. This includes promotions, food and beverages, performer fees, faculty rental, setup, and production (aauw.org). During and after each event, there will be accounting for what money is spent, where the most money went to, and how much is left.

At the top of this sheet, write your name and the name of the source that you are analyzing. Respond to each of the following questions. A complete response should take no more than one to two paragraphs. Each questions is worth a total of five points.

2. Locate the main source referred to by that article, and write down the steps you took.

Now that you have a list of sources and have written down some basic evidence, you need to make sure that you find information from those sources that relates to and supports your claim and your reasons. One of the most basic ways to find information from your sources is to first look for examples. Can you find an example of what you’re trying to claim? Can you find an example of your reason?

TrakDot’s target audience are business professionals and/or those who travel or vacation frequently. In any case, these individuals have common traits that can be used to more easily identify the target market. The individuals that we intend to target are between the ages of 30 to 60 years of age since that represents the working class, these individuals that we are looking to target will also be middle to high income earners. According to creditdonkey.com, there are 488 million business trips annually and the average business person flies about 12 times per year (one way). There is no reason to segment between gender, because women and men travel at about the same rate.

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.

Identifying the target market is the first step in successfully marketing a product or business idea. The Pedego Stretch e-cargo bike is a product that features a variety of cargo storage areas, while offering the ease and comfort of a bike designed with the individual in mind [see appendix A]. I would place this bike in the consumer market for a few reasons. Mainly, because the majority of consumers would be purchasing this bike for personal use. While this bike could potentially be used as part of a business, it would not be incorporated into a new product and sold as such. The creators of the Pedego e-bikes are very consumer focused. They design each bike with the individual who will be riding it in mind, making this product a great fit for the consumer market.

My product, The Twisted Twirl could and would be aimed at a large range of customers to ensure that it is successful and reaches a larger audience. The first group of potential customers that my product would be for would be people who are on diets. It also could be aimed at teenagers who want to try and experiment with a new type of chocolate bar with unique chocolate bar ingredients. This product would be a nice change of original chocolate bars that are in the current market and therefore may attract new customers towards these types of products. This could benefit my product greatly as the amount of potential customers would increase if they attracted to something new within a similar market. The age

Find the right market segment considering the competitors Convey to consumers the important attributes, technical and emotional, of the product

a. To satisfy all their passengers EcoJET could incorporate the carbon offset fee into the flight expenses so that all customers are paying a slight fee without knowing it and to keep those who want to know they have paid the carbon offset fee, they could put it on as an optional extra in the booking process.

KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket.

When starting up your own Business in Events many factors need to be taken into consideration beforehand. This includes what skills you already have, considering the risk of self employment, research into the current demand for events, what type of events do you want to manage, do you have the determination, How are you planning to finance the venture and all the legal requirements.