Market Potential Indicator

Mostly, when we were trading with other countries, we wanted to find as many as possible and keep them to ourselves, away from the other countries wanting to trade. The U.S. did this because our country was expanding, and so was out economy. We mostly traded with China, which was flowing with products that the U.S. wanted and needed. In this time, the U.S. has traded more than ever. In William Howard Taft’s First Annual message, it states, “To-day, more than ever before, American capital is seeking investment in foreign countries, and American products are more and more seeking foreign markets.” This shows how we were in need of

"China is the largest exporter to the U.S. economy in virtually all consumer goods categories. Wal-Mart is the leading retailer in the U.S. economy in virtually all consumer goods categories. Wal-Mart and China are a joint venture. " When trade agreements were signed between the U.S. and China in the 1990s, bringing China into the World Trade Organization, American political and business leaders embraced the idea. China's 1.2 billion people were viewed as an enormous untapped market for American-made goods.

More than two-thirds of the United States’ exports are material goods. The other third is made up of capital goods (used to produce other other goods for a company). Some of these exported products include crude oil, kerosene, propane, pharmaceuticals, cell phones, gem diamonds, automobiles and food, feeds and beverages. Majority of these exports go to countries like Canada (19%), Mexico (14%), China (7%) and Japan (4.5%). - Figures estimates as of 2012. (EIA, 2014) (Wikipedia, 2014)

Tariffs of between 3-14 per cent on numerous Australian factory-made exports eliminated among four years

On the other hand, Exports are domestically produced goods and services sold in other countries. The United States exports the most services in the world. Most of these services include financial, and professional business services as well as other knowledge intensive services, which is highly requested in other countries. Travel, tourism, and transportation are also a major export. The United States are the leading importers of goods and services in the world and 80% of total imports bought to the United States are goods. The other 20% are services and mostly financial services as well as travel and transportation.

The best way to evaluate emerging markets would be to evaluate their success based on meeting the needs of consumers and also meeting a need that current markets are overlooking which was the case when Clif bar came in the market. The amount of sales and revenue generated could also be a good indicator of how well an emerging submarket is faring off compared to competitors. As an emerging market you have to take a look at strategies already being used and figure out a way in which you can penetrate the market better. Eg. Considering Clif Bar’s approach into the market, their target was the same as the PowerBar consumers but by introducing a better taste and texture they were able to emerge as a powerhouse competitor. Another example is the Balance Bars, they geared their focus towards a different consumer by making adjustments to a product that was already available in the market. In An effort to counter the emerging submarket PowerBar had to re-evaluate their strategies by not only changing taste and the texture of their product but by also introducing a new product; Harvest and ProteinPlus.

Economic partnership involving the U.S. and China is an extensive one. U.S.-China economic ties have expanded substantially over the past three decades. Total U.S.-China trade rose from $2 billion in 1979 to $562 billion in 2013. China is currently the United State’s second-largest trading partner, its third-largest export market, and its biggest source of imports. China is involved in almost all aspects of U.S. trade. China keeps U.S. interest rates low because of the large amount of debt it holds and consolidates, which reaches into the trillions, rending the U.S. obligated to China. China’s ability to mass produce with quantity, at a low cost to the American consumer and the rest of the world allows the country to rapidly grow economically, but not without short comings. The 1979 Bilateral Trade Agreement between the U.S. and China’s introduction into the World

Research limitations/implications- The study is limited to analysis of imports, exports, trade surplus and deficit of U.S. trading.

China exports manufacture almost as much as the rest of emerging Asia combined (USD1,900 billion versus USD2,000 billion annually) and twelve times that of North Africa. The advantageous point of China is some of China’s largest container ports also have vastly more capacity than entire countries, such as India or Vietnam.

* Major export markets of China are United States, Hong Kong, European Union, Japan & South Korea.

4. Do a country’s imports completely measure the market potential for a product? Why or why not?

It is not hard to conclude that researching and understanding the result of an emerging market’s economic development is the most important factor for an international marketer to do and to understand. While, designing a marketing campaign solely based on the economic development research can also sometimes be misleading, because of the culture differences between countries. As a matter of fact, the culture of a country a lot of times shapes the purchasing pattern of a country’s consumers. Thus, it is important for an international marketer to adjust their marketing plan to

Researching right kind of market into which to expand is important for a number of reasons. Papadopoulos and Denis (1988) explain: Firstly, it can determine the relative success or failure of the new business venture, particularly if this is the first time a firm is expanding internationally. Secondly, target market selection can influence the development and the type of external marketing done. Third, the geography and local environment of the new markets may affect the firm 's potential to further expand and co-ordinate its foreign operations; and, (d) establishing bases at appropriate foreign markets can be a key ingredient in the firm 's global competitive positioning strategy

On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures a high degree of consistency between all in-market branding and activities.

have shifted in favor of openness of trade and financial flow. Policies calling for lighter