Market Pricing Essay

568 Words 3 Pages
Executive Summary

Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what type of pricing objective to use. For this paper, I have made myself the new marketing manager of Foster Farms Poultry Products.

The objective that I feel is best for this company is profit-orientated. This is because I believe we have established our name in the community and the state. People recognize
…show more content…
This increase is from the kickoff to barbecue season landing us all the way into the holiday season. I also see an increase in sales for the company. People want to eat healthier and chicken by far is the healthiest meat of them all.

Our prices also remain constant because of our delivery system. We do not hire outside contractors and deploy the very best chain management system available. Transportation is critical for this company. This is because not only are the products perishable, but we feel the need to get the products to stores faster so they themselves can make profit.

Since our product turnover ratio is high, we make money in the long run. We can sell our chicken at fifty cents per pound and still turn profit in the long run. This is done because we produce in such surpluses. This is because of our locality, the fact that we practically do everything from hatching the chickens to creating our own feed. Granted we are not a national company, but from an investor’s point of view, Foster Farms is said to be a good investment.

In closing, the sky is the limit for Foster Farms. We have to keep marketing and advertising our products throughout the state. Since its initiation, Foster Farms has become a family household name and we need to maintain that name. People love our chicken because they are “pure to honest goodness,” ( We also strive at Foster Farms to always adhere to
Open Document