Essay on Market Research

Secondary research is done to research the data collection through the study of information which has already being researched from the hospital websites, articles, discharge and intake records or through primary research.

Questionnaires are “a series of questions asked to individuals to obtain statistically useful information about a given topic” (Bryant, L, 2014). There are different types of questionnaires that include face to face, phone, post and online.

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.

A questionnaire is research which involves a number of different questions to gather information from the people who are filling it in. Questionnaires are designed as a way to find out what people are thinking. An advantage of questionnaires is that it is very practical because it is quick to collect information from the people filling out the questionnaire. Another advantage of questionnaires is that the same questions is asked to everyone filling the questionnaire out so easy to sum up. The final advantage to questionnaires is that large information can be collected. There are also some disadvantages to questionnaires which is that there is no way of telling how much though someone who is filling the questionnaire out has put it. Another disadvantage is that the person filling it out may forget what has happened to fill it out so it won’t be reliable. The final disadvantage to questionnaires is that there is no way to tell how truthful a respondent is being.

What is Market Research? When you collect and identify data (qualitative data and quantiative) about customers, the market and competitors.

Identify what consumers might want in the future, thus making more informed choices to be one step ahead of their competitors.

Also cost effective, the mail surveys specifically targeted the members and their spouses. Postal surveys can target specific people (necessary for the member and spouse data collection), and allow respondents the ability to answer the survey at their leisure. On the other hand, mail questionnaires are a slower data gathering method as compared to internet surveys (Hoonakker & Carayon, 2009, p. 359). Similarly, the possibility of response-based error may occur if respondents do not correctly

According to O’Sullivan, Rassel, and Berner (2008), “Questionnaire writing involves deciding what variables to measure; writing questions that accurately and adequately measure the variables; assembling the questions in a logical order on a

For me, I do not have enough knowledge about this project and there are so many topics that I do not have an enough in depth knowledge.And I am serious about the part of doing a questionnaire survey.

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

According to www.uc.ie/resources (025/02/08) ‘‘argued that questionnaires give the researcher feedback from the point of view of the user’’.

The strength of questionnaires is it can give an insight into respondent’s thoughts and opinions and also cost efficient as it is inexpensive.

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.