Market Research Project - Caddyhome

the position of market leader in this segment, dominating it by its organization, knowledge of the market and superior business model, focused specifically on online retailing. It is possible, however, that its competitors will invest heavily in the online segment and catch up with the market leader. Furthermore, such trends as slow food and ecological concerns may impact on the company's businesses model. They are particularly strong among the urban, well educated and affluent customers. It is dangerous because they are biggest spenders as well as enthusiastic users of internet and possibilities offered by it. Loosing them may disproportionately hurt company's profits and its market position.

Shopping from the convenience and comfort of your own home may have its apparent advantages; no more standing in line, no more hassles of worrisome sales associates following you all around the department store. Online shopping is a growing industry, especially among countries with well-developed infrastructure for marketing activities over the Internet. The development of more advanced technology has facilitated smoother surfing on the Internet.People can now access the Internet not only from PCs, but also from the Web TVs, Palm Pilots, and mobile phone. The typical online purchaser in the year 2000 was well educated, married, and had a high economic status (Coyle, 2000). Electronic retailing continues to grow in size and importance as increasing numbers of consumers buy online, Imagine life today without the convenience of the Internet. People would actually have to get up out of their comfortable chairs, get in their cars, and drive to the store, the library, the mall, or wherever they wanted to go to purchase the product that they wanted. Many consumers are fed up with conventional

Online shopping has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this modern concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using either a mobile device or a computer or laptop or tablet without the pressure of going to the traditional brick-and-mortar stores. It also allows customers to browse through seemingly never-ending options for merchandise or products not available in local stores and can likewise compare the different online stores and can make easy comparison between items and products, their brands and prices which

At CanGo it is obvious that the Internet has changed how society shares information, communicate, educate, shop and entertain them selves. Cushman & Wakefield conducted an extensive research during 2013 on the “online retail/ecommerce market”. The information published by Cushman & Wakefield is important to CanGo because CanGo’s business is part of the “online retail/ecommerce market”. The report has indicated that the growth has been an average of 18% during the course of three years (2009-2012) as opposed to the growth of the normal or traditional retail sales, which only grew 1.3% for the same period of time.

On the other hand, a online retail store in comparison to a retail store provide new values to their marketing system. Businesses like Scorptec offer values to their customers in different methods. The most simplistic value they offer is reduced prices of their products attracting customers. The reasoning behind reduced costs of goods is because the handling cost have reached minimal amounts in parallel to retail stores. Online retailers require only a storage warehouse to contain their products and dispatch them when they are required. This is managed by inventory control to ensure that products are available for sale when needed without overstocking on the product. The prime function of managing an online retail is that the business doesn’t require shipping products to independent intermediaries. This makes time and concentration more available on creating an improved product without the need to consistently dispatch products to outlets but simply

This research was conducted to shed light on the market entry aspects of Canada Goose Inc., and consequently propose a distribution channel commentating on the aptness of E-commerce. It is an exploratory based study and the research methodology requires gathering relevant data from specified documents and databases in order to analyze the various barriers to entry and arrive at a more complete understanding of possible distribution channels and E-commerce suitability.

One of the greatest is the simple fact that online sales allow a retailer to expand their current customer base without the added costs of opening and operating any additional physical brick and mortar locations. This type of business model also offers lower overhead expenditures, higher profit margins, and the ability to do business on a global scale 24 hours a day, 7 days a week. Even better, the target market could be anyone, anywhere!

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The objective of the study is to find the factors which influence the consumers while buying products through online.

This study makes use of simple random sampling. Simple random sampling selects the individuals randomly and every single individual must have an equal probability (Hughes and Sharrock, 2007; Powell and Connaway, 2010).Thus, each and every product chosen from the market for the survey has equal probability. The sampling unit of this study is Sanitary Product sector in Australia. The target population in this research for the quantitative study is the sanitary products in Australia. The sample size for the quantitative study is for 95 products in the market.

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

The share of e-Commerce is growing gradually. Customers have an ever increasing alternative of products at the lowest rates. E-Commerce is possibly creating the biggest disruption in the retail industry and this trend will keep on in the year to come. Almost everything is sold on the internet now and this means that pretty much all of the retail industry faces the challenge of either being a part of e-commerce or taking it head on. Both departmental stores and specialty stores can make their impact on a wider ground on concentrating in this

The aim of the research is to find the reasons for the expansion in use of online shopping and the factors that contributed to this growth.

Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow

The Technology and the capabilities plays a key part in the success of any Business H&M are always improving in the techniques for organisational with the use of the internet to distribution cost. H&M was one of the company’s that open arms and embrace there opportunity of the internet when it sold the first s online in April 1998 and now 95% of H&M are sold over the internet to customers .To make H&M one of Europe’s every biggest internet retailers. The customers receive an email from H&M containing their details and their reference when they book on line this helps to reduce the cost of issuing the distributing the processing and reconciling millions for H&M The internet plays a vital part in the H&M business plan it is a critical on-going success as a Low-Cost operations for H&M.