Market Research Report - Pepsi

The researchers used purposive sample but did not give any explanation as to why this choice sampling was made. It is essential to describe the sampling process in a research where this facilitates the reader to distinguish any bias in the whole sampling process. In studies using participants, the process of how to select, access, inform and retain research participants requires considerable thought. Sampling is a key issue, because it is

PepsiCo is a huge, multi-billion-dollar company that invests its time and money into creating loveable and lasting products for consumers all over the world. PepsiCo has been on the rise for years and if things continue to prosper like they do know, they should be a lasting company for many more years to continue. PepsiCo relates to their customers and continues to create new and improved products that bring publicity to their company, while still producing the recognizable products that that they are known for.

Limitation of this research method included; the creation of ‘artificial’ situations and limited sampling. Sampling was very important to avoid generalization. For this research, participants selected represented the population studied. If random sampling were done, bias data would

Coverage error, the failure to give some persons in a target population a chance to be selected into the sample, was present in the survey because insecure areas were not represented. The survey attempted to mitigate coverage errors by conducting face to face interviews to eliminate the coverage bias introduced by phone interviews. The response rate was not reported in the methodology page. However, if the response rate was 25%, that would indicate that the 1,000-sample size was taken from 4,000 individuals. Whether response rate affects data quality is a matter of debate, yet, according to Hillygus, “multiple studies have found that lower response rates do not indicate the results are inaccurate” (Hillygus 42). The role response rates have on the accuracy of results is uncertain, but inclusion of it provides insight into the quality of the methods.

This sample may have a bias resulting from subjects that have a special interest in the subject being studied.

8- This research study seemed a bit bias when it came to determining those that were eligible

In order to find out first hand if young people are participating in voting or not and if certain characteristics truly do effect this I conducted a 100 person survey. Surveying people is the best method to find out about voting their take on voting because it’s a non judgmental way to hopefully get the truth. Also I got to pick mainly who I wanted to get surveyed; for this study I only surveyed people under the age of 30 because I was more interested on how younger people are or aren’t participating in voting. This was an easy task because my first thirty surveys got handed out throughout class, than the other seventy I distributed out at work where I in counter young people all throughout the day so it was still a random survey. In my survey I asked the person’s gender and age, whether they were registered to vote or not

The study was done with 100 participants, fifty men and fifty women averaging 23 years old. All participants were students from the University of Nevada, Las Vegas, who received course credit due to their participation. To me this kind of sampling is a convenience sample as the students received credit for participating in the study; it also is a small sample that doesn’t reflect the whole population. The authors mentioned that they

The use of biased sampling methods such as convenience sampling. For example, convenience sampling is a sampling technique, which selects those who are easiest to reach as uniformed employees only stand outside the mall close to the sky train and ask transit related questions to individuals who are probably travelling by sky train. This conveys that the convenience sampling is a biased method to survey participants because it doesn’t randomly select individuals, which provides the opportunity for every individual to be equally selected but only selects individuals who are the easiest to reach. Another sampling error that is present in this study is undercoverage. For example, undercoverage occurs when some groups in the population are left

Throughout the conducted survey, there were three different ways that the data could have been sampled, however, for each way, there were both pros and cons. The following information shall explore each different way of sampling and why they should/should not have been chosen to sample the Australian population.

The main limitation this survey faced was the possibility of untruthful responses when completing the self-report survey. When asking participants to answers questions that may be

They had to review a consent before beginning the survey. Data were collected via web page and the participants, who agreed for anonymous drawing had a chance to win $100 worth gift card. There were 254 participants who were from 18 to 65 years plus. Most of them were whites and they were college educated and had annual income above $50,000.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

We are focusing on Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo. PepsiCo Inc. was established by the merging of Pepsi-Cola and Frito-Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company which also manufactures snacks, food and beverages with sales/revenue of more than 66.42 billion and having employees over 274,000 by the end of year 2013 (Forbes, PepsiCo , 2014). In 1890, Mr Caleb Bradham, a pharmacist and drugstore owner invented a new drink called Pepsi-Cola derived from two major ingredients, Pepsin and Kola nuts. Pepsi-Cola became so popular that customer named it as “Brad’s Drink” (Pepsico, n.d.).

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca